NY Post
CONEY I. CARNIVAL BARKER
By RICH CALDER
November 28, 2006
The developer looking to build a Las Vegas-glitz entertainment complex in Coney Island kicked off a massive ad blitz yesterday aimed at swaying public opinion toward supporting the $1.5 billion project, The Post has learned.
Thor Equities began mailing Brooklyn residents the first of five newsletters pitching its vision for transforming the rundown summer amusement area into a year-round public attraction.
Spokesman Lee Silberstein said the developer also planned to launch a Web site and to advertise in newspapers.
"Coney Island has a glorious past but fell onto hard times," the mailer reads. "It's our goal to bring it back."
Thor wants to erect a hotel, stores, housing, new rides, an indoor water park, a multilevel carousel, and a 4,000-foot-long roller coaster that would weave around the 10 acres of boardwalk property that the developer purchased between West 12th and West 15th streets.
The project would require various city zoning changes and would have to pass public review.
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