[esquire]

I am truly baffled by this phenomenon. The only time you will see Labatt Blue advertised at a sports event is when it's in the US... there are rinkboard ads in places like Columbus, Buffalo, etc. Never in Canada. The parent company only pushes Budweiser here.

Molson still half-heartedly tries to sell Canadian, but that's it.

No marketing whatsoever for standbys like 50, Molson Dry, Labatt Lite, whatever.

I guess I sound like Acajack here, but I am hard pressed to think of another country I've ever visited where another country's beers are positioned front and centre they way they are here.

For what it's worth I am a dedicated drinker of the old school beers. In my fridge right now are Moosehead and Labatt Lite.