[LoneStarMike]

Originally Posted by kingkirbythe....

Does the north face of the hotel get the same treatment?

No, but it's a possibility.

I saw this in the Austin Business Journal

How Austin hotels weathered 2020: Messages of hope for skyline, new sources of revenue

The Fairmont Austin hotel, one of the newest and largest hotels on the list, is a downtown high-rise heavily dependent on convention and tourism business. It put rooms to good use last year, partnering with the community to post giant messages of hope in lights on the exterior of the building. Since the hotel opened in 2018, the illuminations were always intended to celebrate Austin and bring the community together. It became a particular bright spot in 2020, communicating messages of hope and thanks to health care workers.

Hotel representatives pointed out these partnerships were not direct revenue generators but they said the light shows increased visibility, which can increase bookings. Melissa Farrar, director of communications for the Fairmont, said the illuminations on the south-facing facade have been received so well that the hotel may add the same displays on the other side of the building.

Photo from the article