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The Rockefeller Center is planned in the Huangpu district somewhere in between the Bund and the Shimao International Plaza, no more details are known by now. Depending on its height, it might have a important impact on the Bund skyline :


This article appeared in ‘Focus Property’ – Shanghai Daily Newspaper, August 05, 2003

Rockefeller eyes Nanjing Road E


US-based conglomerate Rockefeller Group plans to build a landmark building on Nanjing Rd. E, where the group’s Southeast Asian headquarters will be located, source with Huangpu District government said.

Rockefeller is discussing with the district government an investment plan for the northern part of Nanjing Rd. E. between Jiangxi Rd. M and Henan Rd. M, said an official with the Huangpu District government who asked not to be identified.

‘The Rockefeller Group hopes to create a landmark building on China’s famous commercial center, Nanjing Rd. said the official ‘The name of the building is likely to be Rockfeller Center.’

The complex will include offices and shopping areas, he added.

Rockfeller will buy the land where Hengdeli Clock and Watch Store is currently located as it hopes to establish itself at the expensive location for future development, according to the official.

The price of the land is not disclosed.


An analyst said Rockfeller is banking on the potential value of Nanjing Rd. E, and its arrival is sure to attract more of the world’s top investors to the area and drive up land prices and rents I the area.

‘Rockfeller ‘s move shows Shanghai’s status as an international metropolis is recognized among overseas investors,’ said Jiang Xinguo, a senior researcher with Shanghai Zaihang Estate Investment Consults Co Ltd.

‘The current value of the shopping area has reached a world level for an international metropolis,’ he added. ‘The arrival of the world top brands with make the shopping area more valuable.’

Meanwhile, two of the world’s top brands, Lotus Vuitton and Christian Dior, are in talks to open flagship stores at Shanghai’s historic Peace Hotel, located a the crossroads of Nanjing E and the Bund.

The hotel is in talks with Hong Kong-based Oriental Mandarin Hotel on the project.