Quote:
Originally Posted by ardecila
Ironically The 78 actually was a railyard and Related is probably the origin of the "xxx Yards" trope, if not Baltimore with Camden Yards.
I wonder if Related had a similar Yards name in play for their South Loop site but Sterling Bay beat them to the punch? "The 78" reeks of the marketing discard pile.
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Yes the "I live in The Reserve at The Braden in The 78's historic Interpretive Arts District" or whatever is certainly going to roll off the tongue. Everybody is just going to call it the south loop and forget about the ultra lame placemaking attempt.