[denizen467]

^ Naturally it's happening because of the convention center there, which underlies the economics; I was referring more to the branding. Although it is nominally called the McCormick Place Event Center for now, DePaul is going to be selling naming rights to it, and the local press like Crain's always dubs it the "DePaul arena", so in the public's mind it isn't really being portrayed as a fifth McCormick building in the way that in the decades up to now all McCormick projects have been heralded as an "expansion of McCormick Place". In addition to your propaganda theory, I suspect Crain's and others are engaging in a little bit of clickbait by sticking to "DePaul arena" in headlines, given the number of DePaul people in their readership (but also because the temporary official name is a little clunky). (Maybe even McPier benefits from de-emphasizing the McCormick branding this time around, in order to reduce political friction if they seek to replace East with yet another building in the coming years.)