[Rizzo]

Also, how many under 40 will go to the games period? The city is the principal location for young professionals who don’t mind spending money on sports and entertainment if it’s conveniently close. I know my personal experience is meaningless of the big picture, but myself and friends have only enjoyed NFL attendance through last minute decisions and close proximity to the stadium. Maybe that’s checking tickets the morning before a game or a benefit through a company’s season tickets.

Baseball had the right idea where team owners are convinced that active urban locations are crucial to attracting a casually interested crowd and turning them into fans who will come back more frequently.

Feels as though the Bears are certain they know who their crowd will be. Longtime loyal fans, suburban executives and wealthy families. I just don’t know if that’s sustainable in the long run, but we know they’ve had all a whole team doing extensive market studies.