[J_M_Tungsten]

Bottom line, Change is hard. If your used to something being one way for 30+ years its hard to accept a new way of looking at something. It took me a while to realize that it is STILL a great building and always will be regardless of a name. I have a feeling after it is all said and done, many people will also realize this (although I'm sure there will still be a stubborn few who will "fight the good fight"). As I said before, it will always be remembered as the great Sears to me and many others, and the building wont warp into London's Gherkin just because it has a new name!