“TRANSPORTATION HUB”
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Lincoln "Yards" lol... As if there were ever any yards here and not just various brownfield sites.
Still so annoyed by Sterling Bays totally unimaginative aping of Related with this sites branding. They will probably build a public suicide tower called "the container" somewhere on the public spaces here as well. |
Yet it's the cheesy, corny stuff that often ends up successful.
Because our society is full of group-think morons |
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You all know there used to be a steel yard there, right?
I swear, the battles some people decide to pick. Like seeing Don Quixote charge a windmill in the 21st century. I'm glad so many have found a place to get angry over the smallest of things. |
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its actually ok to make fun of things, esp dumb lame corporate things like copycat tryhard cringey branding |
I like the name Lincoln Yards and it will eventually lend identity to this area once it fills in, but the marketing banners are silly.
Btw, if we want to be technical, then it being a former “steelyard” is a misnomer. Finkl was mill operations, at least that’s what they identity as. Its constraints made feedstock and finished product yardage minimal. Green Iron next door was a scrapyard and processing operation. So “yards” is still close enough. Otherwise another more generic name would’ve been picked. |
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we could always call it the 79
since 78 is taken |
Greater Grand Crossing at 69. They are really missing out on some marketing....
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LY should have gone with one of those trendy abbreviations:
North Branch Chicago River => NoBraChiRi |
This just proves there are a creative group of posters on this forum that are capable of coming up with some truly terrible place names.
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I didn't know that making fun of Sterling Bays utter lack of creativity (I mean they named their company fucking Sterling Bay, sounds like a brand of farm raised cod fillets) would chafe every Chad in Chicago so badly...
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It's utter bullshit, the entire name sounds like they didn't want to waste $20k on a marketing budget despite the fact that this is a multi billion dollar project. Maybe it's legit to call it Lincoln Yards if they meant to name it after the Sims metal management scrapyard, but I don't think scrapadero rodeo is exactly the vibe they were going for here... |
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EDIT: What I've learned from the internet is that EVERYTHING, even the smallest things that happened a half decade ago, there is someone that is dying to go on a long screed explaining why it's terrible, awful, and affront to everything they hold dear. Congratulations on finding a place to air a grievance that 3 people in the world share. |
Its not the best name, but I think its fine. I think "The 78" is a worse name by comparison.
In the end, neither of those names bother me enough to do something about it. It's not like they named it Stench Blossom Gulch or something :haha: |
real estate agents also love to try and name new neighborhoods - really more of a re-naming thing to get people to pay higher prices for housing...
some fun ones that never really stuck include.... West Bucktown (meaning that area across Western Ave that is not in Bucktown) West Lincoln Park (meaning not Lincoln Park at all) Humboldt Heights (sorry still Humboldt Park) I'm sure there are as many examples as there are real estate agents. |
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I wonder if Related had a similar Yards name in play for their South Loop site but Sterling Bay beat them to the punch? "The 78" reeks of the marketing discard pile. |
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or "West Loop^2" |
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