.

I've decided to include a pretty big hint. :)


The photograph was taken downtown!

https://imagizer.imageshack.com/v2/8...924/ysEf5l.jpg

Surprise!



.........................THE CLOCK IS TICKING.

https://imagizer.imageshack.com/img922/1140/MXRQqt.gif

...........ANSWER WILL BE REVEALED TOMORROW NIGHT
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This photograph was listed as Ferchand's Drug Store on eBay but the name is actually Ferchaud's.

https://imagizer.imageshack.com/v2/xq90/922/osCFjD.jpg





Reverse. Hoover St. but no street number.
https://imagizer.imageshack.com/v2/8...923/nkb5aG.jpg

hmm. . .I wonder if a photograph exists of the drug store after the remodeling?




The entry in the 1916 directory lists two locations, one at 253 W. Jefferson St. and the other at 3308 S. Grand Ave. (no Hoover St., yet)

https://imagizer.imageshack.com/v2/8...923/fSdWBx.jpg




In 1923, the stores have moved to 5033 S. Vermont and 6634 S. Hoover. . .and Charles Ferchaud lived at 1153 W. 37th Place.

https://imagizer.imageshack.com/v2/8...924/hhEUuu.jpg



Three years later the drug store is listed at 2527 S. Hoover. (but I'm confused about Charles' residence) It says "same" but the street numbers are different.

https://imagizer.imageshack.com/v2/8...923/L1z3vX.jpg




This entry in the 1933 City Directory suggests that there was also a Ferchaud's Apartments.

https://imagizer.imageshack.com/v2/8...922/jhNyjr.jpg


If I'm reading this correctly, the apartments were at 6437 S. Hoover and the drug store was at 2527 S. Hoover.....right? :shrug:

Charles has passed away and his widow Eugenie lives in one of the apartments. (and manages the apts as well)




.

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Tuesday afternoon.


At this point I'm probably beating a dead horse. . . but I've decided to add an additional clue.


My 'challange' photo was taken on the ROOF of a LARGE building in downtown Los Angeles. . .and the building still stands!


Once more. . .
https://imagizer.imageshack.com/v2/1...924/J1yNLS.jpg



Does that help?

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Well done! 10 bonus points to you, Mackerm. Thanks much.

Here's the listing from the 1932 CD.

Ferchaud Apartments 6437 S Hoover
" Chas L jr (Kath M) (Ferchaud Pharmacy) h809 W 66th
" Eugenia (wid Chas) mgr Ferchaud Apts h6437 S Hoover
" John (Ruth) (Ferchaud Pharm), h2553½ S Hoover
" Pharmacy (John and CL Ferchaud ir) 2527 S Hoover

I'm not sure where Charles F Ferchaud fits into the family, or if it's a typo.

6437 S Hoover was apparently built in 1930, and is still standing: Google Maps

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:previous: Thanks so much, Hoss.


re: Photo Challenge.

Here's the answer, as promised. :)

https://imagizer.imageshack.com/v2/8...922/luBOEw.jpg

Ta Dah!


It's the roof of The May Co. in 1928!


https://imagizer.imageshack.com/v2/8...924/ysEf5l.jpg

I wouldn't have guessed that in a hundred years.



801 S. Broadway as it appears today.
https://imagizer.imageshack.com/v2/1...923/grUV1W.jpg
google_aerial




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:previous:

The answer was posted as I was posting a shot in the dark guess which was Grand Central Market which I knew wasn't right. Oh well, too late to delete.

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That's for playing, Bristolian. :)

I appreciate it.

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We first visited the La Brea Bargain Circus 10 years ago, HERE

From the 2012 post.
https://imagizer.imageshack.com/v2/8...924/a0lb5f.jpg
tovanger2 via peterchaconas

I had a rather parsimonious friend who would periodically drag me here. And, yes, it was like a circus. . . .from hell.




Here are three slides, courtesy of vintage-losangeles, that we haven't previously seen on NLA.

https://imagizer.imageshack.com/v2/1...924/j73oBJ.jpg
vintagelosangeles/flickr




A closer look at the entrance.

https://imagizer.imageshack.com/v2/1...922/dmjzwv.jpg
vintagelosangeles/flickr





And, lastly, from a distance.

https://imagizer.imageshack.com/v2/1...923/pLMp7J.jpg

I don't remember the Quonset hut.










News flash!

The Quonset hut is still there....It's hidden behind the facade on the right.

https://imagizer.imageshack.com/v2/1...923/H3ujS8.jpg
852 N. La Brea Ave. via GSV

You can check out the Quonset HERE.


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While I was obsessing


Here are a couple of interior photographs of the current state of the downtown May Co. building.

NOV. 2012
https://imagizer.imageshack.com/v2/1...924/ZQMm68.jpg
matthew littrell

It's still impressive but what's taking so long with the renovations?.. Does anyone know what's going on?. . .or who owns it?






This next photograph is especially intriguing.

NOV. 2012
https://imagizer.imageshack.com/v2/1...923/5snL0S.jpg
matthew littrell

What was the purpose of this large space? (note the quasi-coved ceiling with curved edges)...A ballroom comes to mind but this was a retail store not a hotel. :shrug:

Does anyone who might have shopped here recognize this room?...Is it on the top floor?



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:previous:

It certainly looks to be the top floor and there is a drop ceiling on either side covering the upper windows which go all the way around the building.

https://i.imgur.com/Y0DOtn8.png?1Wikipedia

It's a good thing they filmed this last November...

[FYI: Quoted post edited.]
...because Sunset Blvd. is in for yet another multi-story monstrosity replacing this whole block.

https://urbanize.city/la/sites/urban...%20new%202.jpgWeHoVille

The original design of the project submitted two years ago; Click HERE.
Which do you prefer, if either?

The Viper Room is being re-thought. Which reminds me of Lily Tomlin's line: "I worry that the person who thought up Muzak, might be thinking up something else."

https://wehoville.com/wp-content/upl...8850-V12-1.jpgWeHoVille

140 Year-Old Record Low to Be Challenged as Temps Plunge in LA
by Renee Duff, AccuWeather Meteorologist | Mar. 3, 2022

On Saturday night, AccuWeather is projecting a low of 41 degrees Fahrenheit in the City of Angels, which is within striking distance of the bottom mark for the date of 39 set in 1882. Temperatures around the 40-degree mark on Sunday night would tie that date's record low which has stood since 1893. This would be a 40-degree temperature plunge from the end of February into the first days of March.

Record lows left untouched since the late 1800's could be in jeopardy as a chilly and wet pattern overtakes Southern California and the rest of the Southwest this weekend, according to forecasters. The potentially historic cold snap has experts pondering how low temperatures would have plunged had a similar atmospheric setup been in place 140 years ago when there were far fewer urban heat island effects.

Hello,
I collect vintage news photos of mostly B-movie actors and other minor celebrities who were arrested or "got in trouble" in Hollywood from the late 1940s through the early 1960s, and I was wondering if anyone here could provide me with some photos along those lines from their collections, that I can purchase? Thanks very much.

No matter how much they color up the shoeboxes they tossed on its roof, the newer design really seems to want to be the 1965 Water & Power Building downtown, a pretty stolid presence for Sunset Blvd. The very whimsical previous design was, I think, unachievable in certain details (good luck with those plantings the design incorporated!), but at least it has a dynamism and playfulness appropriate to the spirit of its community.

BDiH, I mentioned this to folks I know back east here and there and their reactions were mostly of surprise, as in: "What? It never goes below 40° during the winter? How lucky!"
___

Odinthor, ever since the Hollywood Faultline remap was presented in 2014, that is exactly where every developer wants to build something, in both Hollywood and West Hollywood. The developers keep using the "this data is wrong, our own geologists say this..." mantra. Then they pay off the councilpersons or whatever and up they go! I can see smaller buildings being built, of course, but ten stories and up is what's always being presented.

The entire Sunset Strip is on top of this fault!

http://tse3.mm.bing.net/th?id=OIP.Hb...AHaEH&pid=15.1

:previous:

Right-o, don't misunderstand me: I would prefer that low buildings in character with classic Sunset Strip and Hollywood be built there, with no high-rises in the area. (But of those two designs, considering them just as designs, I preferred the more whimsical one.)

:cheers:

The cold snaps that interest me are those "inside slider" type storms, where the jet stream plunges south over the Great Basin, and then bends west over SoCal and brings a bubble of cold air from the Great Basin and Canada over the area. This is when coastal SoCal gets rare snow events. 1949 was one. More recently early 1989, when an "inside slider" storm brought several inches of snow to the north San Fernando Valley, and up to a foot to the Newhall area (Santa Clarita Valley). I remember it well. The I-5 was paralyzed. This latest storm may at be one of those "inside sliders", although this time it shouldn't drop snow below 3000 feet or so. To get measurable low elevation snow, the storm needs to arrive at the same time as the cold air bubble. Usually the timing is off, and you just get cold dry weather--frost, but no snow. In the past most of these low elevation snow episodes have been in late December to early February. So, this time, snow below the mountains seems unlikely, and the moisture may be too low to give more than a dusting.

Church of Jesus Christ of Latter Day Saints, Los Angeles in 1936
https://blogger.googleusercontent.co...Fy7P=w640-h496