PHILADELPHIA | Mural West @ 523 N. Broad | 363 FT | 32 FLOORS
 

Blumenfeld actually got things going.

Title: Mural West @ 523 N. Broad
Project: Apartments, office, ground floor retail
Architect: AOS Architects
Developer: Blumenfeld
Location: 523 North Broad St, Philadelphia, PA
District: North Philadelphia
Neighborhood: Spring Arts/Spring Garden
Floors: 32
Height: 363 Ft
https://i.imgur.com/yA9qudH.png

https://i.imgur.com/nG5ywNh.png
No news articles or official proposition yet, but a rendering is all we need.
This and the development across the street should help vitalize Spring Garden (and hopefully prevent those awful Storage Units from being built)

Reminds me a little of The Bridge.

Love it! Build it!

Last I read Penn State was interested in space here for a "Center City" campus. Wonder if that's still a possibility? Between this and the proposed development across the street, they have plenty of space to make it happen.

Me too. They could have found worse inspiration.

Like the Robinson building :D

One nit to pick: PRG is not the developer, they are just listing the retail spaces. Developer is most likely Blumenfeld

I'll repost this here.

it shows in blue, the Hamilton & 1300 Fairmont
and across the street is http://forum.skyscraperpage.com/showthread.php?t=226538
http://forum.skyscraperpage.com/showthread.php?t=223423
http://forum.skyscraperpage.com/showthread.php?t=216750

https://farm2.staticflickr.com/1849/...b17156a7_b.jpgSpring Garden 9-4-18

Thank you for this, I will edit the OP.

Also, I like how this interacts with the mural. Hopefully it'll create a kind of public space, which the area desperately needs.

I just realized from the renderings: are they incorporating the subway entrance with the building!?!?! That's awesome!

From the high rise thread. This project has been heightened to 30 stories at the least.

This looks a heckuva lot like The Bridge, which is a great thing in my opinion. The Bridge design is fantastic. People who aren’t skyscraper nerds like us will probably never even make the connection.

This is AWESOME! I've been waiting for these lots to get something nice. As a member of the Retro Fitness at 16th and Spring, I'd like to request a moment of silence for the parking lot, but what a nice trade off.

I'm confused.

This crude illustration of a Bridge lookalike (which I just love btw) is 17 stories at Broad and Spring Garden (or more accurately, Brandywine St).

But where did this rendering come from? It doesn't add up being the lot where Blumenfield now plans his 30 story high rise because the previous plans for that site was a strip of retail. So to say the height of the building depicted in this rendering will be increased to 30 stories is inaccurate.

I'd love to be wrong but this feels like one of those overly ambitious drawings that typically accompany Center City lots for sale ("Hey, look what you can build here" - and then we end up with something lame like townhomes). Whatever it is, it can't be the same site as Blumenfield's proposed 30 story building.

So what gives?

Well, it's possible he was using that image for marketing the property to retail tenants and lenders - the image came from LoopNet. Maybe he found that there was actually more interest in the project than he anticipated, and decided to up the floor count and, feeling confident, go to the press. It is definitely the same site - both show the mural loft building directly adjacent on the same side. If you look closely, there are actually some similarities in the 17-story version and the crude drawing of a 30-story building in yesterday's article - a setback above the retail podium, detailing on the southwest corner, and an angle along the retail base adjacent to mural lofts. It looks to be the same thing, but taller.

The idea of highrises on North Broad makes so much sense. The infrastructure is there for it, especially with the subway access. It'd be wonderful to see multiple 25 to 40 story buildings between Market and Spring Garden. And the Loft District can handle many of them.

This makes some sense except yesterday's article, hell it was in the headline, said Blumenfield was replacing the retail strip concept with a high rise - no mention of a 17 story building. But I didn't see the rendering in the article so maybe the 17 story rendering was from a very preliminary concept that somehow got leaked before Blumenfield decided to build this as a retail-only project before switching gears again into the current high rise proposal. Funny how all that back-n-forth worked out.

A co-worker parks his car in this lot, and spoke with his contact at the parking lot. He told him construction is expected to start in 2019, but had no idea when during the year.

Developer Blumenfeld targets July for North Broad Street office-and-apartment tower groundbreaking

https://www.philly.com/real-estate/c...-20190411.html

https://www.philly.com/resizer/FuwoE...MU2HTUCNXE.jpg

https://www.philly.com/resizer/jJ59M...JSUXXJFWMI.jpg

Yes please!!

Very different design then the initial rendering. Still looks good!