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Remember this?

https://imagizer.imageshack.com/v2/6...924/4gWXSV.jpg
Original post HERE



Here's another De Luxe Transfer truck.

"Antique Photo Framed 1914 Los Angeles Moving Transfer Truck Wichita Texas"" 8 x 10

https://imagizer.imageshack.com/v2/xq90/924/XzcOj2.jpg

That's a load!

"This item is from a local estate and is an original one of a kind photo. The photo is of a Deluxe Transfer Co. Moving truck loaded up and ready to go. Side panel of the truck has the company located at 910 So. Figures [sic] St. Los Angeles. The front of the truck has "Wichita" across it and the back of the photo says this truck was made in Wichita Falls Texas with the photo being taken in 1914."


The seller's description seems to imply that the photograph was taken in Wichita, Texas. . .but it could have just as easily been taken in Los Angeles. Does anyone recognize the building?



https://imagizer.imageshack.com/v2/1...924/ojywgR.jpg

Hey! He looks like the Coca Cola delivery man.





Here's the word Wichita on the front of the truck.

https://imagizer.imageshack.com/v2/3...924/CT2nR5.jpg

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After successfully bidding for Twitter recently, Elon Musk tweeted, “Next I’m buying Coca-Cola to put the cocaine back in”, so maybe your payers will be answered. ;)

BTW. Happy Birthday, e_r. :cheers: :happybirthday:

Yes, I read that too. Musk certainly has the money. I did a bit of research today. Apparently cocaine and opiates were banned for non medical use in 1914 by the Harrison Act. Maybe one of the articles you linked above mentioned that. I read one, will read the others soon. I found a good article also which I will try to link later. So I guess Coca Cola started removing the "Coca leaf extract" no later than 1914, although one of your articles stated that small traces of cocaine may have remained in Coca Cola until 1929 when purification methods improved. Presumably caffeine was added to replace the coca leaf extract as an energy boost.

The article I found stated that the 1914 Harrison Act had a racist basis, not based on medical evidence. It was asserted by the politicians of the time pushing the ban that blacks and Asians were abusing cocaine and opiates. So they banned them. Pure racism, not based on medical facts. All the evidence that I have seen was that the early Coca Cola with small amounts of cocaine ("coca leaf extract") usually dispensed in drug store soda fountains was harmless, and gave people an energy boost without addicting them. Opiates addict, but apparently cocaine doesn't. Maybe Elon Musk can bring back the "real thing", pre 1914 "classic" Coca Cola :wiseman:

In the 1920s my mother worked as a waitress at a Russian River resort called Lane's Redwood Flat. Coca-Cola used to send "secret shoppers" around to make sure the vendors dispensed a full shot of syrup each order. She said that since the place was way out in the forest and a residence resort, the secret shoppers were not hard to spot. Everybody else got a short squirt -- old man Lane was a notorious skinflint :-)

I could see that happening. The crooked merchant who orders his employees to put less expensive coca cola syrup in a serving makes more profits. The only other ingredient would be the soda water and maybe ice. Was sugar added as well by the soda "jerk"? But in the long run customers would realize that they were being cheated, and not patronize the places that served watered down shots of coca cola. Thanks for the interesting story! That is the pleasure of this blog. All these stories from the past from our mothers and fathers, aunts and uncles, grandmothers and grandfathers.. My mother is 101 and still is full of stories from the deep past. She remembers the late 1920s! She saw the Graf Zeppelin pass over L.A. in 1929! Sometime soon I may share some of her stories from the late 1920s, 1930s and forward.

My mother told me a similar story as yours Earl. In 1939 she worked in a Kress drugstore in downtown L.A. as a clerk, and she told me how the soda jerks watered down the Coke, Dr. Pepper, etc. with less syrup per serving. One of the soda jerks was friendly with my mom and he told her about how he was told to use less syrup by his boss. Maybe it was a store by store thing. The companies who made the syrup got back at the drugstores by bottling their drinks with standard syrup amounts. The soda fountains were mostly gone by the 1960s. Cheating customers never works in the long run. In the same Kress, my mom's boss expected her to cut her hair for free. 1939 was still the depression, and employees were still exploited. My mom told me how she found a much better job at Title Insurance, and how she shocked her Kress boss by quitting. War would end the Depression, and the power balance shifted back to the employees now in short supply.

What I find amazing is that apparently nobody has figured out the exact ingredients and proportions in the Coca Cola syrup. In these days of chemical analysis, you think it would have been discovered. I think most people still prefer the taste of Coca Cola to other cola drinks. Put a blindfold on me and I can immediately distinguish Coke from Pepsi. Sorry Joan Crawford, Pepsi owner for a while...Coke tastes better to me. Don't hit me with a coat hanger. I only buy Pepsi when Coke is not an alternative. Now if it only had some "coca leaf extract". Energetic bliss. Elon Musk, do us a favor and buy Coke and get us the "real thing" back :wiseman:

I concur, Happy Birthday E_R!

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Thanks for the birthday wishes! :)






Here's a mystery location from eBay

"Vtg 1965 Wilshire Blvd Street Los Angeles CA W/ City Bus Old Cars Photo"

https://imagizer.imageshack.com/v2/xq90/922/rSthEp.jpg
eBay

So what's going on with that old lamp post?


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Here's another mystery snapshot; this one taken down in San Pedro.

"1940 Photo San Pedro Mobil Gas Marine Hardware Fishery Supply Warehouse District"

https://imagizer.imageshack.com/v2/8...922/eLffBw.jpg
eBay

Do we have any San Pedros (Pedroites?) on the thread who might recognize this area?

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From a family album.

https://imagizer.imageshack.com/v2/8...923/pvLPlM.jpg
eBay

Mt. Lowe Incline.



When I enlarged the snapshot in order to read the sign I noticed a second sign a bit farther up and tacked to a tree.

https://imagizer.imageshack.com/v2/1...923/xMLsUp.jpg

The tree sign appears to have a lot of writing on it. I can't imagine what it says.






The tree sign is also visible in this hand-colored slide.... but I don't see the bigger sign.

https://imagizer.imageshack.com/v2/xq90/922/a06yto.jpg
eBay

I see the bigger sign!...It appears to have white lettering on a dark background. (opposite of how it looks in the album photo)


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e_r:

https://i.postimg.cc/FRHtkP39/Marine-Hardware-CD46.jpg
San Pedro CD, 1946

Note two addresses, one on Beacon (downtown San Pedro), one on Sardine (could be considered the warehouse district).

Doesn't look like Beacon dowtown. Must be Sardine location. Probable strong fish odor in air. They still canned tuna and sardines and even mackerel around there in 1946.

I really want to say that's where LAMI is based (Los Angeles Maritime Institute). They have a cafe on the ground floor. In the background would be where Ports O Call" once was. also note the water/dock area. The building is a light blue now, and is mostly untouched.

https://www.google.com/maps/@33.7319...7i16384!8i8192

https://lamitopsail.org/

What I can make out of the 1st sign:

"Length of Incline Walk 3000 ft.
Direct Ascent is 1325 ft.

Steepest Grade
62***Cent"
Maybe someone with better eyes can read the rest. I suspect that the last word is "percent," in reference to the grade of slope, if I'm remembering correctly from my old army Combat Engineer days.

The Lot across the street might be the Sunset Blvd house lot. For the post, it looks like they might be replacing the older style signs for Wilshire to the "Shotgun" style:shrug:?

I'm certain that the house at left is 684 S June Street just north of Wilshire in Hancock Park. I'm not sure what the odd post is all about--appears to have been at the sec of Wilshire & Keniston. I'm guessing it might have been a marker for the Wilshire Crest subdivision.


This is an item I have for my story-in-progress on the house:

https://i.postimg.cc/QNJWwKph/HP684-...UT-bmp-001.jpg
Historic Los Angeles

I found a different version of the lower Mount Lowe sign in a video on YouTube. Note that the direct ascent is 80ft shorter. I couldn't see the higher sign, but I spotted a couple of others from further up. I have a feeling that we've seen the telescopes pointing to different locations before.

https://hosting.photobucket.com/imag...LoweSigns1.jpg
YouTube

The Mt. Lowe incline RR is one attraction of the old days that would probably be a huge attraction today. The depression killed it off. I wonder how much it would cost to build an aerial tramway to Mt. Wilson (or Lowe)? It would be wonderful :wiseman:

https://hosting.photobucket.com/imag...UC11708892.jpg

EXM-N-9456-057 @ USC Digital Library

This 1952 photo looks east on Wilshire; the large building in the background is still on the SEC of Rimpau. At the bottom we see a sign
atop what appears to be e_r's lamp post, on the SEC of Keniston as GW said. The sign seems to have a left/north-pointing arrow.

Does the sign say "Muller Bros"? There was a Muller Bros at 6380 Sunset (near Cahuenga) in 1956, so the sign could be an ad for that.

:previous:

Well done, FW: What's on the sign looks like the Muller Bros. logo/font all right!

https://i.postimg.cc/x1CkDFYL/Muller...-1952-7-23.jpg
LA Times, 7/23/1952

I may be wrong, but I think that picture was taken before 1965. The bus is still sporting a LAMTA logo on the side. LAMTA was replaced by SCRTD in 1964, and while most buses retained the two-tone green livery of LAMTA, they generally had the SCRTD logos applied right away.