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SkyscrapersOfNewYork Sep 11, 2010 3:35 AM

NEW YORK | The Spiral (509 W. 34th) | 1,041 FT | 66 FLOORS
 
Quote:

Behold, a Mini-City Rises

by Matthew Scheuerman
April 24, 2007


Jeff Katz.


“This plan will do for New York what Canary Wharf has done for London,” said Jeff Katz, president of Sherwood Equities, which owns both commercial and residential property in the district. “In order for Manhattan to remain one of the most critically important financial centers, it needed a place to grow. We didn’t really have a place to grow before Hudson Yards was put into place.”

In contrast to Canary Wharf, which is about three miles away from London’s traditional financial district, Hudson Yards is nearly adjacent to midtown Manhattan. It remains to be seen whether the same type of star-studded architecture will take hold in the West Side’s former warehouse district as it did in London. Right now, experienced (if critically unacclaimed) architects like Costas Kondylis and Gene Kaufman have work going up. Sir Richard Rogers, Kohn Pedersen Fox, and Skidmore, Owings & Merrill—all of which also designed for Canary Wharf—have projects on the table.

Though residential use is supposed to dominate the northern and eastern ends of the district, office towers are supposed to be arranged in an “L” shape, north-south along 11th Avenue opposite the newly reborn Javits Center and east-west in the low 30’s. Key to the southern corridor are the Metropolitan Transportation Authority railyards, which have yet to go out to bid.

But it’s telling that two landlords are willing to discuss some details of their projects.

Brookfield Properties, which owns most of the block between 31st and 33rd streets on the west side of Ninth Avenue, is drawing up plans for four towers. Mr. Katz, the president of Sherwood, has come up with a schematic plan for his 11th Avenue parcel to show off to financial companies.

Mr. Katz said he would not start without securing an anchor tenant—which is normal practice for office buildings—but both the Sherwood and Brookfield parcels are large enough to provide the 65,000-square-foot trading floors that investment banks like J.P. Morgan Chase are now looking to build at the World Trade Center site.
http://www.observer.com/2007/behold-mini-city-rises


http://img381.imageshack.us/img381/4...dac6beofw2.jpg

http://www.pbase.com/image/77181792.jpg

http://farm2.static.flickr.com/1217/...cb08c13a_o.jpg

http://www.pbase.com/nyguy/image/86781190/original.jpg


what stands there today

http://www.pbase.com/nyguy/image/80736869/large.jpg

http://www.pbase.com/nyguy/image/80736882/large.jpg
http://wirednewyork.com/forum/showthread.php?t=14441

volguus zildrohar Sep 11, 2010 3:41 AM

"“In order for Manhattan to remain one of the most critically important financial centers, it needed a place to grow. We didn’t really have a place to grow before Hudson Yards was put into place.”

This was a legitimate concern he had? Is anyone actually worried that New York is going to tumble a few rungs down the relevancy ladder? I don't forsee that to be a problem in the near or distant future.

SD_Phil Sep 11, 2010 3:43 AM

Article from 2007...any news on this? Is this the Hudson Yard projects that have been discussed here for a while or something different? My reading comprehension might be a little low (or I might be a little drunk...) but I didn't see that there.

SkyscrapersOfNewYork Sep 11, 2010 3:48 AM

Quote:

Originally Posted by SD_Phil (Post 4977481)
Article from 2007...any news on this? Is this the Hudson Yard projects that have been discussed here for a while or something different? My reading comprehension might be a little low (or I might be a little drunk...) but I didn't see that there.

its a part of the west side redevelopments and this is one of the cornerstone towers outside the yards.

NYguy Oct 25, 2011 1:34 PM

http://www.dnainfo.com/20111025/chel...#ixzz1bnLhEwgz

Interactive Look at Plan to Build New Midtown on West Side

http://www.bluemelon.com/photo/18602...rformance=true

October 25, 2011
By Mathew Katz


Quote:


Along with Related and Brookfield, Sherwood Equities owns several other large lots in the area, and plans to eventually build them up into gigantic developments, including a 2.4 million square foot building on the west side of Tenth Avenue, between West 34th and West 35th Streets.

The building would also stretch west to Hudson Boulevard, a new tree-lined park and street running from West 42nd Street to West 30th Street, between Tenth and Eleventh Avenues.

Several developers could not give specifics on their projects, but a number of them said they are waiting for Related to begin work on their large-scale development before beginning major work on their own projects.


RobertWalpole Oct 25, 2011 1:41 PM

Fortunately, it won't look like that.

Zapatan Oct 25, 2011 2:22 PM

I actually really like that design

RobertWalpole Oct 25, 2011 2:42 PM

Well it's not what will rise. In fact, Sherwood won't even build anything. They've said that they seek a partner because constructing a 2m+ sf tower is beyond their ken.

SkyscrapersOfNewYork Oct 25, 2011 7:42 PM

Quote:

Originally Posted by RobertWalpole (Post 5455880)
Well it's not what will rise. In fact, Sherwood won't even build anything. They've said that they seek a partner because constructing a 2m+ sf tower is beyond their ken.

What will rise and by whom?

NYguy Apr 4, 2012 1:44 PM

http://www.nytimes.com/2012/04/04/re...-district.html

Development Thrives in the Hudson Rail Yards

By JULIE SATOW
April 3, 2012

Quote:

...not every developer is ready to begin building. Sherwood Equities, for example, recently bought its third parcel in the neighborhood, but is sitting tight for now.

“I think the economy needs to get a bit more traction before we start building on the sites,” said Jeffrey Katz, the chief executive of Sherwood Equities, “maybe another year or so, but it is hard to predict an exact time frame.”

Sherwood paid $43.5 million for 360 10th Avenue, a vacant lot at the third section of the High Line that can be developed into nearly 400,000 square feet of commercial and 200,000 square feet of residential space. It also owns a superblock on the west side of 10th Avenue between 34th and 35th Street that can be developed into 2.5 million square feet of commercial space; and a parcel on the east side of 10th Avenue between 35th and 36th street that can be converted into a 200-unit apartment building, Mr. Katz said.

Still, while it may be premature to begin construction, Mr. Katz said competition for good sites in the area was keen, with any parcel coming up for sale attracting a number of bidders. He said he went into contract and closed on 360 10th in fewer than 10 days. And according to Massey Knakal, which represented the seller on the deal, the sale was the largest development site sold last year in New York City.



Eidolon Apr 4, 2012 1:56 PM

This one needs to be added to the database.

Sky88 Apr 4, 2012 3:49 PM

If Sherwood Equities wants build a 2.4 million square foot tower, i hope for a tower like WTC tower 1. ;)

NYguy Apr 5, 2012 5:55 AM

Well, it remains to be seen what form this tower will take, but its possible the 360 site would get underway sooner, that one being situated between Related's and Brookfield's massive developments. I would give this one at least a couple of years (for design, development), but I've been surprised with pace of development on the west side so far.


Quote:

“I think the economy needs to get a bit more traction before we start building on the sites,” said Jeffrey Katz, the chief executive of Sherwood Equities, “maybe another year or so, but it is hard to predict an exact time frame.”

Sherwood paid $43.5 million for 360 10th Avenue, a vacant lot at the third section of the High Line that can be developed into nearly 400,000 square feet of commercial and 200,000 square feet of residential space. It also owns a superblock on the west side of 10th Avenue between 34th and 35th Street that can be developed into 2.5 million square feet of commercial space;


NYguy Apr 16, 2012 2:28 PM

Some potential here...

^ Yeah, we'll get to it. I expect Related to release a little more information on it at some point.


http://online.wsj.com/article/SB1000...455802118.html

Time Warner on the Prowl

Laura Kusisto
4/16/12


Quote:

Time Warner, which is searching for 4 million square feet of space, plans at last to send out its requests for proposals. The media conglomerate, which owns its offices in Columbus Circle and leases space at 1100 and 1271 Sixth Ave., is looking at a wide range of options for when the leases come due, according to multiple people familiar with the matter.

The company is weighing some 20 sites, the people said, including Hudson Yards, the World Trade Center, and other sites on the far west side owned by Sherwood Equities Inc., Brookfield Office Properties Inc. Extell Development Co.

Time Warner intends to have a deal for a new space or to stay in place by the end of the year, according to a person familiar with the process. That could be good news for developers like Related and Brookfield, which are scrambling to land a tenant so they can get major new projects off the ground.


RobertWalpole Apr 16, 2012 2:42 PM

Quote:

Originally Posted by NYguy (Post 5668042)
Some potential here...

^ Yeah, we'll get to it. I expect Related to release a little more information on it at some point.


http://online.wsj.com/article/SB1000...455802118.html

Time Warner on the Prowl

Laura Kusisto
4/16/12

No one can compete with Related on price for new construction. I want to see the north tower rise!

Hudson11 Jul 21, 2012 4:22 PM

Koodoo's diagram

http://skyscraperpage.com/diagrams/?compare=84764

Eidolon Jul 21, 2012 4:34 PM

Quote:

Originally Posted by Hudson11 (Post 5772871)

:tup:

Duck From NY Jul 21, 2012 8:49 PM

With all of these separate, partially-related projects going up on the West Side, is there a fear among some of the developers that if they are the first to build their project that the others might not come to fruition, leaving their building alone and less likely to get tenants/shoppers?

scalziand Jul 21, 2012 11:27 PM

^These buildings aren't going to be built with out anchor tenants.

At any rate, there already is one existing multimillion-square foot office building in the neighborhood-450w33rd, so new projects won't be alone anyway.

Duck From NY Jul 22, 2012 6:07 AM

Quote:

Originally Posted by scalziand (Post 5773152)
^These buildings aren't going to be built with out anchor tenants.

-
Wouldn't there be a hesitation on the part of the first major tenant to sign on to this area not knowing how much is actually going to be built?

Quote:

Originally Posted by scalziand (Post 5773152)
At any rate, there already is one existing multimillion-square foot office building in the neighborhood-450w33rd, so new projects won't be alone anyway.

-
Very true, but without the massive number of modern talls and super-talls going up in the area, the prestige/appeal would be limited.

scalziand Jul 22, 2012 2:55 PM

Quote:

Originally Posted by Duck From NY (Post 5773392)
-
Wouldn't there be a hesitation on the part of the first major tenant to sign on to this area not knowing how much is actually going to be built?

Coach didn't seem to hesitate when they signed on to anchor the Hudson Yards South Tower.

Design-mind Dec 22, 2012 5:44 PM

If all these towers get the go ahead in this area, it will be a massive construction site just like the WTC sites. This is a lot of square footage to be added to this area. It will definitely revitalize this part of NYC.

Dac150 Dec 22, 2012 9:28 PM

Thanks for bumping this thread to share that sentiment. :rolleyes:

-Filipe- Feb 16, 2013 2:34 PM

NEW YORK l 35th and 10th l FT | 35 FLOORS
 
http://i47.tinypic.com/2z3oy6a.png

http://www.sherwood-equities.com/

yankeesfan1000 Feb 16, 2013 3:10 PM

We already have a thread for this building, here.

-Filipe- Feb 16, 2013 3:17 PM

Quote:

Originally Posted by yankeesfan1000 (Post 6017510)
We already have a thread for this building, here.

thats 34th and 10th, if you look at the screenshot from the webpage because i couldnt quote it..you can see 34th and 10th underneath this one :)

Hudson11 Feb 16, 2013 3:30 PM

the renderings for 34th and 10th and 35th and 10th are both place holders.

Don't confuse this project for 34th and 10th, which will be a supertall

http://farm2.static.flickr.com/1217/...cb08c13a_o.jpg

yankeesfan1000 Feb 16, 2013 4:06 PM

My mistake. Sherwood is betting big on this area.

SkyscrapersOfNewYork Feb 16, 2013 4:14 PM

That's 30 stories?

aquablue Feb 16, 2013 4:17 PM

The rendering on the first page is 35th and 10th, correct? If so, it looks quite tall, around 800-900 feet?

NYguy Feb 16, 2013 5:33 PM

http://www.sherwood-equities.com/onTheBoards.swf

Those are renderings of the same tower.
http://forum.skyscraperpage.com/showthread.php?t=184944

There is an error on the webpage labeling the rendering (probably due to a sequencing change). There is no rendering of the smaller tower.


http://www.pbase.com/nyguy/image/148809888/large.jpg


http://www.pbase.com/nyguy/image/148809887/original.jpg



http://www.pbase.com/nyguy/image/148809889/original.jpg

NYguy May 1, 2013 4:05 PM

http://therealdeal.com/issues_articles/the-far-side/

Office developers compete for anchor tenants on Manhattan’s western edge
With only a finite number of large potential renters, the fight for office tenants on the West Side is heating up.



May 01, 2013
By Adam Pincus


Quote:

Only a few times in modern Manhattan history has an entirely new office district sprung up all at once. In the 1930s, there was Rockefeller Center; the 1970s saw the World Trade Center complex; and today, developers are planning nearly 15 million square feet of new office space in the Hudson Yards area in the 30s on the Far West Side. The new projects expected to rise over the next decade include the Related Companies’ North and South towers at Hudson Yards, Extell Development’s One Hudson Yards, Brookfield Office Properties’ Manhattan West and Moinian’s 3 Hudson Boulevard, as well as Sherwood Equities’ 447 10th Avenue and Alloy Development’s 450 Hudson Park Boulevard.

But before starting construction on these new towers, developers must first land an anchor tenant willing to take at least 400,000 square feet of space. With only a finite number of large potential renters, the competition for office tenants is heating up, as some of the city’s top commercial leasing brokers and developers battle each other with slick marketing campaigns and — of course — behind-the-scenes jabs at rival projects.

In 2011, fashion manufacturer Coach signed on to be an anchor tenant of Related’s South Tower. But Coach was already located a few blocks away, in a building directly in the path of Hudson Yards bulldozers. For many of the other big companies whose names are being kicked around as possible anchor tenants, a move to the Far West Side would represent a significant geographic shift from Midtown or Downtown.

There are currently 10 to 20 companies said to be on the hunt for large chunks of Manhattan office space, brokers said. These include media companies Time Warner, Sony, CBS and News Corp.; law firms White & Case and Skadden, Arps, Slate, Meagher & Flom; advertising firm GroupM; financial giant Credit Suisse; and fashion house Ralph Lauren.

Brokers for the new Hudson Yards–area towers are fighting to lure these tenants, but their efforts could be in vain if companies decide to stay in their current locations, or move to existing office towers instead. Despite these challenges, Hudson Yards so far appears to be beating the odds. Last month, Related snagged two more tenants for the South Tower: French cosmetics maker L’Oreal and software firm SAP.

447 10th Avenue
Developer: Sherwood Equities


Size: 2.5 million square feet
Expected completion date: TBD
Leasing agent: None


Midtown-based Sherwood Equities, headed by CEO Jeffrey Katz, owns three parcels in the Hudson Yards area. But much like Alloy, it is less well-known than most of the other Far West Side developers.

Sherwood is planning an office tower at 447 10th Avenue at 34th Street on a site it’s owned since 1986. (Sherwood’s two smaller sites in the district will likely become residential or mixed-use towers.)

But the firm is in no hurry to start construction on the massive office project, Nelson said, and Sherwood is not competing as fiercely for tenants as some of the other developers in the area.

“We are not being as aggressive as the others,” Nelson said. With rents in the untested neighborhood still relatively low, the firm feels that “it does not make sense to fight tooth and nail.”

He said he expects rents in the area to rise dramatically once tenants start moving in to other new buildings.

Sherwood is nonetheless on the lookout for tenants in need of large chunks of space. Sources said the firm responded to an inquiry from Time Warner about potentially taking space at 447 10th.

Nelson declined to comment on Time Warner specifically, but confirmed that Sherwood would indeed respond “if a tenant came along that needed 2 million square feet.”

NYguy Jun 5, 2013 12:01 AM

According to this article, things are moving forward, and are "past the point of no return". We'll see what develops.


http://www.pbase.com/nyguy/image/150604749/original.jpg

NYguy Oct 8, 2013 12:43 PM

Katz discusses plans for his property...

http://media.crainsnewyork.com/video...n-hudson-yards

NYguy Jan 10, 2014 11:00 PM

1,800 ft? Just a thought


http://ny.curbed.com/uploads/Hudson-Spire.jpg
curbed.com




http://www.crainsnewyork.com/article...TATE/140119991

Major site for sale in Hudson Yards
The block-long parcel on Manhattan's far West Side could trade for more than $200 million and host the city's tallest skyscraper—and its neighbor might sell, too.



http://www.crainsnewyork.com/apps/pb...creen&maxh=360

Rendering of an imagined Hudson Spire at the Rosenthal site in Hudson Yards.
Photo by MJM+A Archictects.


By Daniel Geiger
January 10, 2014


Quote:

One of the largest development sites in Manhattan's Hudson Yards that could one day be home to the city's tallest skyscraper has hit the sales market.

The Rosenthal family has hired Massey Knakal Realty Services Chairman Bob Knakal and his colleague James Nelson to market a parcel it owns stretching from West 35th to West 34th streets between 10th Avenue and what will be a grand new thoroughfare running through the neighborhood called Hudson Boulevard. That parcel can accommodate as much as 1.2 million square feet of space, including about 200,000 square feet of residential development.

Also, the site sits directly next to another similarly sized piece of land owned by Sherwood Equities, which for years has planned to develop a single super-tower on the two parcels in partnership with the Rosenthals. Now that the Rosenthals are selling, Ryan Nelson (no relation to James), a senior vice president at Sherwood Equities who manages the company's acquisitions and sales, said it, too, will consider selling its parcel to either the buyer of the Rosenthal land or another purchaser.

Together the two sites could allow for an 1,800-foot mega-tower nearly 2.5 million square feet in size—what would be the tallest, and one of the largest, buildings in the city. Most of that structure would have to be for commercial use under the area's zoning, either office or hotel space, but it also could contain a substantial residential component as large as 400,000 square feet.


For now, Mr. Knakal and James Nelson are focused on selling just the Rosenthals' half of the land, which could trade for more than $200 million and can host up to 1.2 million square feet of development as well as reach 1,800 feet in height. Those parcels are located at 435 10th Ave., 507 W. 34th St. and 510-28 W. 35th St.

"We're offering the site up to the whole world to tell us what they want to do," James Nelson said. "It's one of the highest zoned sites in the city and it affords a host of possibilities, from building one big building to two or more buildings that include residential, hotel, office and retail space."

Ryan Nelson said that the two sites together, however, would appeal to major developers who want to have a presence in the Hudson Yards neighborhood, where millions of square feet of development are either underway or in the planning. "Together these sites are one of the best commercial development parcels in the area," he said.

Sherwood Equities is not actively marketing its site, but is likely to keep tabs on the sale of the Rosenthal site in the case that a buyer there would want to put together the whole block.

Submariner Jan 10, 2014 11:08 PM

Oh now you're just teasing us!

chris08876 Jan 10, 2014 11:18 PM

Maybe, possibly, this could be the signature tower that the city needs, and should have! Lets keep fingers crossed. ;)

NYguy Jan 10, 2014 11:21 PM

Quote:

Originally Posted by Submariner (Post 6402187)
Oh now you're just teasing us!

Nope, not me! But someone thinks that way. That 1,800 ft woud be without the spire BTW. The ESB shudders in the distance.


http://www.crainsnewyork.com/apps/pb...creen&maxh=360


Quote:

...the site sits directly next to another similarly sized piece of land owned by Sherwood Equities, which for years has planned to develop a single super-tower on the two parcels in partnership with the Rosenthals. Now that the Rosenthals are selling, Ryan Nelson (no relation to James), a senior vice president at Sherwood Equities who manages the company's acquisitions and sales, said it, too, will consider selling its parcel to either the buyer of the Rosenthal land or another purchaser.

Together the two sites could allow for an 1,800-foot mega-tower nearly 2.5 million square feet in size—what would be the tallest, and one of the largest, buildings in the city.



http://www.pbase.com/nyguy/image/154086374/original.jpg

Onn Jan 10, 2014 11:47 PM

Mother of pearl! 1,800 feet would be awesome!! :D

gramsjdg Jan 11, 2014 12:33 AM

Forget MOMA, scale up the original (1155 ft) Tower Verre design to 1800 ft and use that here.

King DenCity Jan 11, 2014 12:54 AM

OMG, I'm loving it! This sure is one to keep your fingers crossed about!

supertallchaser Jan 11, 2014 12:55 AM

im drooling

Submariner Jan 11, 2014 1:09 AM

I had asked in the other thread, but could someone do a rough diagram of this building to see how it might compare with other buildings in the city?

Blaze23 Jan 11, 2014 2:04 AM

Quote:

Originally Posted by gramsjdg (Post 6402332)
Forget MOMA, scale up the original (1155 ft) Tower Verre design to 1800 ft and use that here.

That sure would be amazing! No tower deserves the title of "King of New York" more than TV. But on the bright side we're still getting TV and who knows, something exciting my pop up on this site.
The West side is really on a roll, I wouldn't be surprised if that area ended up with the tallest tower in the city; loving it!

Sky88 Jan 11, 2014 10:11 AM

I think this tower will be 2000ft tall. For now it is only one possible idea, but I think it's finally time for New York to break the taboo of having a 2000ft tower.

It 's time for change. :tup:

Some images from Funkyskunk2 (skyscrapercity.com)

THE HUDSON SPIRE

http://i.imgur.com/Ku2MAIX.jpg

http://i.imgur.com/eYSTZsO.jpg

http://i.imgur.com/6ZmQqQl.jpg

NYguy Jan 11, 2014 1:26 PM

^ Since everything else at the Hudson Yards is becoming too similar in height, a standout tower would be very welcome there.


Quote:

Now that the Rosenthals are selling, Ryan, a senior vice president at Sherwood Equities who manages the company's acquisitions and sales, said it, too, will consider selling its parcel to either the buyer of the Rosenthal land or another purchaser.

Together the two sites could allow for an 1,800-foot mega-tower nearly 2.5 million square feet in size—what would be the tallest, and one of the largest, buildings in the city. Most of that structure would have to be for commercial use under the area's zoning, either office or hotel space, but it also could contain a substantial residential component as large as 400,000 square feet.


I think it's likely that the Sherwood portion would be sold as well, since they won't really be able to build the tower that was planned. I think marketing the site as a potential home for New York's tallest tower is meant to appeal mostly to foreign investors (or a developer) who have been snapping up trophy towers in Manhattan at an increasing rate.

King DenCity Jan 11, 2014 3:14 PM

Man, if this became a possibility I might just die. :)

antinimby Jan 11, 2014 6:08 PM

This is hardly any great big revelation. That half block site was always slated for 2.5 msf except now we find out that Sherwood did not own that whole site like we were all lead to believe.

That rendering is just what could be built in theory and we all know how those tend to end up. Let's not get too excited here fellas.

Dac150 Jan 11, 2014 7:53 PM

Certainly ambitious, though keep in mind the key and reoccurring word is 'could'. Curious to see how this pans out.

nyc15 Jan 11, 2014 10:27 PM

very nice to see a megatall in new york city , i think houdson is the nice pleace for this


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