I have a view of the tower from my office and the sign. I think they finally figured that part out - sign looks pretty good atop of the tower. Agree with others - I'd give it a solid 7/10. It's a nice addition. Nothing too crazy but it's not bad.

What is going on with the brightness of this sign? Compared to BMO or BoA this one is significantly more obnoxious at night. I hope they have plans to further activate the entire crown with unique lightning because as is this is just an overlit and oversized billboard that adds to the mediocrity of this building.

It is super-bright. I like it. I wish it set a benchmark for other illumination and other buildings stepped-up rather than this being dimmed-down. I agree that it would be nice if they activated the rest of the crown (maybe in a contrasting [to the white of the name] programmable colored lighting).

https://pbs.twimg.com/media/FmsdndzX...pg&name=medium
Source: @_GXM


This looks.... bad

Thats going to be shut down fast. FAA, EPA someone...anyone!

Bat signal?

Awful

Fuck them birds.

Birds aren't real.....

So - Is that it for lighting? A massive bat signal? I thought those vertical strips on the crown were going to be lit up?

it is to WPE as Kenny Rogers Roaster was to Kramer's apartment

At the request of Ald Reilly, work was done yesterday afternoon to dim the brightness and it appeared much less bright last night. Maybe complaining about this means I'm now veering into NIMBY territory, but I just had zero interest in being distracted while in any room of my condo by a corporate logo at full brightness all night long. The sign now appears more in line with the brightness of Chase or BMO signs.

Hopefully now they treat the setbacks and crown right with some impressive uplighting so the building stands out in a good way at night.

I drove past last night and they definitely dimmed it considerably. I'm not sure how I feel about the sign. I heard from someone on site that the scalloped panels will be lit so hopefully it'll look cohesive.

Salesforce Sign Atop New Downtown Tower Was Way Too Bright For Neighbors, So Alderman Has It Dimmed
https://blockclubchicago.org/2023/01...has-it-dimmed/

Oh my...

That's not a sign... it's a portal.

Didn't someone Photoshop the Eye of Sauron onto the top of their building in San Francisco (or maybe they did it themselves for Halloween)?

This is that.

Yeah, there was a petition circulating calling for the Eye of Sauron for Halloween 2018. The company at first nixed the idea, but then did it anyway. SF nerds rejoiced.

https://sf.curbed.com/2018/11/1/1805...alloween-night

They are still doing a video wall in the lobby too... news reports were unclear if that made it into the final plans, but it sure looks like they are roughing in for big video panels in BVic's post from November:

https://skyscraperpage.com/forum/sho...postcount=2594

These are designed to be visible from the Orleans bridge, and should complement the Art on the Mart nicely.

Now that's effort