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Aliso Street
I shot this last night on Aliso Street, what little is left of it. The building to my left is the bag company with the colored roof stacks -- I don't know the history of this bag company building but I am standing at what used to be the front of the building, on Aliso Street. Across the street in front of me is the site of Meier Brewing (Brew 102) whose facade would have also been aligned on Aliso Street like to the one to my left:
http://i982.photobucket.com/albums/a...psf6683080.jpg |
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America's 1st Super Market http://www.youtube.com/watch?v=0xNVHf5L2tY IM Hattem often said he arrived in Los Angeles "with fifty cents in one pocket and a bundle of dreams in the other." These dreams materialized with the building of his first market: Hattem's at the corner of 43rd Street and Western Avenue. Hattem envisioned all the stalls of the typical market at the time being collected under one single roof. His vision was part of a great shift in the way Americans shopped for groceries. The self-service grocery store was a fairly new concept and many of the leading markets were moving to this business model. Hattem's Western Avenue market was the first of its kind in many ways. Built in the California Mission style, it had a red tiled roof and a large front patio with a beautiful fountain. The market followed the self-service model with all departments under one roof including meat, produce, bakery, deli, and groceries. A local newspaper, The Southwest Wave, coined the term "supermarket" in describing Hattem's opening in December 1927. The market was opened 24 hours a day and issued trading stamps–Monday was double stamp day. Los Angeles was a unique city, where space was available to expand dreams. This gave IM the opportunity to build both a beautiful grocery store as well as provide parking. Acknowledging the growing importance of cars ahead of the competion, Hattem's Market had a parking lot in the front of the store where shoppers could drive right up to the open front grocery, park their cars, and conveniently load groceries into their vehicles. According to the Southern California Grocers Journal’s June 23, 1966, issue: “Although self-service markets were operated experimentally in California since 1916, Hattem’s was the first drive-in market in the country. The crowds were so large that the entrances had be roped off and customers were admitted in groups to keep from overcrowding the store.” A great promoter, IM documented the opening of this store in 16mm film and his grandson, Michael Hattem, used the footage to create this short documentary for friends and family. |
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No question IM Hattem's was an accolade-worthy LA pioneer. The attribution of "first" is a head scratcher. When does a grocery store or grocery store chain become a supermarket? A&P, Ralph's, Safeway, Piggly Wiggly and others had equally interesting LA histories, all touched upon in this thread. When did each vault from market to supermarket? :shrug: One source singles out Ralph's as "the" So. Cal example of supermarket, although the omission of Hattem's may be a simple oversight. http://www.groceteria.com/about/a-qu...e-supermarket/ Another source holds that "in 1933, Cincinnati's Albers Supermarket became the first store to actually use the term "supermarket." (As distinguished from the coinage of the phrase.) http://www.neatorama.com/2010/08/02/...e-supermarket/ A cursory review of the LA directories suggests ubiquitous use of the term "supermarket" was a post WW2 phenomenon. Related: http://skyscraperpage.com/forum/show...ostcount=11600 http://forum.skyscraperpage.com/show...ostcount=16887 Of course, the first "Food Palace" is another subject. . . . . http://1.bp.blogspot.com/_Ei2Ik5quiI...lyshopping.jpg http://4.bp.blogspot.com/_Ei2Ik5quiI...lyshopping.jpghttp://forum.skyscraperpage.com/show...postcount=7493 http://jpg3.lapl.org/pics33/00066499.jpghttp://jpg3.lapl.org/pics33/00066499.jpg |
Fun photos.....
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BifRay....I especially like the ones of the Pasadena Freeway under construction in 1940....cool.! One can even see the old river still running in the construction zone before it was diverted to the East side.:D:) |
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China City gets burned out - 1939 (photo taken from Ord Street - looking south)
http://imageshack.us/a/img46/2271/ey7c.jpg http://cdm16003.contentdm.oclc.org/c...id/3845/rec/78 But what is in the background of the photo is also interesting: Main Street: (corner of Main and Alameda) http://imageshack.us/a/img827/8282/fjed.jpg http://cdm16003.contentdm.oclc.org/c...id/3845/rec/78 A little more south on Main http://imageshack.us/a/img547/2946/n7pg.jpg http://cdm16003.contentdm.oclc.org/c...id/3845/rec/78 South a little more on Main: http://imageshack.us/a/img41/3859/6c9p.jpg http://cdm16003.contentdm.oclc.org/c...id/3845/rec/78 Back on Alameda - a new Union Station: http://imageshack.us/a/img30/1871/36gk.JPG http://cdm16003.contentdm.oclc.org/c...id/3845/rec/78 Behind Union Station we have gasometers (what is the building in the foreground?) :shrug: http://imageshack.us/a/img534/7066/99zt.jpg url]http://cdm16003.contentdm.oclc.org/cdm/singleitem/collection/p15150coll2/id/3845/rec/78[/url] A little north on Alameda is the area now occupied by the Terminal Annex Post Office: http://imageshack.us/a/img547/7208/r3fs.jpg url]http://cdm16003.contentdm.oclc.org/cdm/singleitem/collection/p15150coll2/id/3845/rec/78[/url] Way down on Main Street is the original Brunswig Drug building and the annex next door. Spring Street runs along the bottom of the photo: http://imageshack.us/a/img534/4158/7o8a.jpg url]http://cdm16003.contentdm.oclc.org/cdm/singleitem/collection/p15150coll2/id/3845/rec/78[/url] The high resolution photo is here: http://cdm16003.contentdm.oclc.org/c...id/3845/rec/78 |
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What is that thang on the A & P?
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The Rosslyn in contemporary culture
Well, I'm about a year behind you in reading through the thread, but like many of you, I'm learning a lot about this city.
Following the threads about the Hotel Rosslyn, I took a break and was watching a music video by Andy Grammer yesterday. I did a spit-take as I saw the Rosslyn loom in the background of this very contemporary and hip vid. Because I'm a year behind, I don't know if this has been posted. I didn't find anything doing a search. http://farm6.staticflickr.com/5530/1...a129a641_b.jpg from Youtube.com I'm posting the video. You can see the cameo by Rosslyn at about 2:22 Video from Youtube.com/AndyGrammerVEVO |
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