Plan calls for vibrant mix of housing, shops
By Tad Walch
Deseret Morning News
PROVO — Historic downtown Provo can do much more than get its groove back, according to a market analysis by a national firm released Tuesday by the city.
Stuart Johnson, Deseret Morning NewsAnalysis says Provo's downtown area has a good collection of old buildings and facades to create an exciting city center. Provo has sprawled away from Center Street, where it began in the 1850s, but city leaders launched a concerted effort several years ago to entice people back to downtown to live, shop, dine and work.
Now they want to spark a full-fledge renaissance, and they have a good chance to make it work, according to an 82-page market analysis by San Francisco-based Environmental Research Associates.
The report shows Provo's downtown could capture large enough amounts of the housing, dining, unique shopping and office space markets to create a vibrant destination area.
For example, Provo recently completed the new Wells Fargo Center, a seven-story building with apartments, retail shops, a dance club, banking and 65,000 square feet of office space. The market analysis conservatively projects the need for about eight more downtown buildings, with that much office space in the next 10 years.
That demand could double with a coordinated effort, ERA senior vice president Steven Spickard said during a presentation to city employees and the City Council on Tuesday.
"I think downtown Provo has good potential, I really do," Spickard told the Deseret Morning News. "There's a whole lot of reasons people should want to be there.
"It has a good collection of interesting old buildings and facades that make for the traditional downtown pedestrian environment people are looking for, and the city has added some new developments recently that show it can work."
The analysis is part of a large effort launched during the summer of 2004 after an expert in downtown revitalization visited Provo and said the city should model its downtown after the Gateway shopping development in Salt Lake City.
The expert, Chris Leinberger, earned national recognition for spearheading the renovation of downtown Albuquerque, N.M.
The ERA market analysis is the last piece of data Leinberger encouraged the city to collect before creating a strategic plan for downtown, said Paul Glauser, director of Provo's redevelopment agency.
City leaders already have visited Albuquerque and Pasadena, Calif., for walking tours of successful renovation projects. They also commissioned a Dan Jones poll of Utah County residents and a feasibility study for a downtown convention center. And interns from Brigham Young University completed a parcel-by-parcel inventory of downtown.
Now city departments are prepared to do some of the things ERA's Spickard proposed in his report Tuesday, like look for additional downtown anchors to join the downtown Provo Marriott Hotel & Conference Center, city offices, the Wells Fargo Center and the nearly complete Performing Arts Center.
They also can provide the market analysis to developers interested in looking at downtown for housing, office space or shopping projects, and potentially help them assemble parcels, said Leland Gamette, Provo director of economic development.
"Data drives the decision-making," Gamette said. "If developers don't have the right data to decide if downtown is the right place for their project, it's difficult. We're trying to make things easy for them to make hard economic decisions about downtown. Now they'll have a degree of confidence that economically, politically and socially it will work."
Spickard said the more office space the better, because workers in downtown provide daytime customers downtown. More dining options are better, too. The ERA report shows Provo could land the equivalent of 20 large downtown destination restaurants of 4,000 square feet in the next 20 years.
Provo already has dense housing in its city center, with 32,000 residents living in a one mile radius of downtown — a more densely populated downtown than Ogden, Albuquerque, Boulder, Colo., and Palo Alto, Calif. — cities ERA used for comparison in its study, but there's room, and demand, for more downtown condominiums and apartments.
"For one, there is an empty-nester movement that is interested in downtown-type environments generally and Provo specifically," Spickard said.
An urban living center is an option that is becoming necessary, said Kevin Call, executive vice president of the Utah County Association of Realtors.
"Given where our cities are now, I think it's needed. We're running out of developable land. The county can't keep growing out in the fashion it has for decades."
ERA provided low projections for housing, dining, office and retail space it believes Provo should reach naturally through population growth. The firm's "prescription" for hitting its high projections included hiring a part-time recruiter to lure dining and retail companies to downtown.
"The focus should be on unique local businesses rather than national retail or restaurant chains," Spickard said. "Don't feel like a failure if you don't get national chains. You want something unique to you. That's what makes downtown a really interesting place."
It also avoids competition with malls.
The report will be available at
www.provo.org, and Spickard's public presentation Tuesday night will air repeatedly on Provo's cable channel 17. Anyone interested can contact the Provo Redevelopment Agency, 801-852-6160.
Center Street and University Ave., Downtown Provo
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