They are having this big sale next Saturday (
http://lavenuecondos.com/). I hope this is to be able to announce an extra 7 stories!!
Seriously, their marketing has been the highest, tallest in Montreal since day one and now Canadiens is real close, each having 50 stories. Imagine if the Canadiens put a cheater-pole on top and beat l'Avenue to the highest title... They have to add a few stories!