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Originally Posted by JManc
Didn't say that but you pretty much made my point about their marketing strategy. Apple has an ad here and there but nothing crazy. I don't think they will advertise like a typical car company; no Tesla-thons and obnoxious dealers with balloons.
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No, because they’re not going to introduce that asinine dealership model that traditional car makers are stuck with.
You don’t think Ford would get rid of their dealership network and sell direct if they could? Car dealerships are a relic of another time, but they’re as stuck with them as they are with the unions.
But anyway, that’s not what I meant. I’m not talking about dealership ads on local affiliates. There are quite a lot of ads by traditional luxury carmakers, which make no mention of dealerships. They advertise the “Mercedes-Benz Sales Event”, but they aren’t telling you to come down to Bob’s Benz’s on Route 35.