Not exactly the same, of course, but taller. 70-80 stories, with a 300 foot spire, maybe 1250' to the top of the spire (same as Empire State Building). Would fit in well on Pershing Square or Broadway as a mixed use building, office, residences, hotel, retail.
A real shame they tore it down in 1969 to put up the ARCO twins. Art Deco wasn't much appreciated in 1969.
The building was second to 454' City Hall in height (over 350' feet to the top of the spire) until they built the Occidental Insurance (now USC) Tower in 1965, and was a real landmark. Was visible for many miles on clear nights. Note the shape of the top is similar to the Empire State Building. Some say that the "airship mooring mast" of the ESB and the crown was inspired by the late 1920s Richfield design. Take a look:
http://www.martinturnbull.com/wp-con...uilding-10.jpg
I fondly remember the building from my childhood. Really spectacular lit up at night. A neo or retro Art Deco tower inspired by the Richfield (but completely modern inside) would fit in really well with all the historic 1920s buildings on Broadway. An instant landmark.