Quote:
Originally Posted by osirisboy
Seems weird. Do you like things becuase you like them or because they aren't mass market brands? If Jordan's weren't "mainstream" would you like it then? Lmao. It's like those ppl who love independent shops but if those businesses become successful and expand they stop supporting them because they are now chains and mainstream. It's painful.
|
It's the old "I love this indie band that nobody has ever heard of and you've got to hear them!"
Flash forward 5 years and everybody loves them and now.. do you hate them because they're popular or did you love them for the right reason - because they're great - or was it simply because they were unknown and you wanted to pass yourself off as some sort of cutting edge, tastemaker (god I hate that word/concept), douchebag?
I generally shy away from anything with visible labels - they should pay me for advertising their brand, not the other way around. That said, I like Columbia products, I've never had a bad experience, and they're not shy about 'putting their name out there'. It does bother me a bit but I like their stuff (slave made in Asia - that's another issue but I would either have to become a nudist or make 20 times what I do in order to avoid that ethical dilemma).
I buy my tees at Mark's (l'Équiper) because they're plain and good quality. I bought a Kanuk winter coat because they're the best, made down the street from me, and not Canada Douche (goose) with their goofy patch and people wearing them well after they should should have been put away simply because they have to be 'seen' as long as possible. Classic case of "Look how much I paid!"
Lining up for something today that you can easily get tomorrow, brand mania- is a sickness. Things have such little, lasting value any more that people will do anything to squeeze that 'extra day of cool' out of them. The built-in rendundancy ensures that no one will care about their 'cool' shoe, phone, pants, etc. a month from now and the relentless marketing machines will ensure that there's always something lineup worthy for the dimwits in society get back in line for.