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Originally Posted by GoldenBoot
Can you give us some examples?
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Sorry, I just saw this question.
I was around for a good chunk of the Driskill's Hyatt transition, and a lot of the corporate struggle that I saw revolved around how to pitch what it knew about luxury into the Austin market. Hyatt's luxury competency comes from its Park brand, which is traditional, formal, somewhat severe (especially compared with Austin). And definitely informed by major/gateway market ideas. They keep pushing other hipper brands forward (Andaz, and the Unbound collection, which the Driskill is a part of), but especially on the corporate personnel side, getting more relaxed was a struggle.
The Four Seasons, also, has a rep for being a bit outside the brand standards you'd see in larger markets (one of their former sales people I know calls it the Three and a Half Seasons). They've definitely made it work the Austin way, but again a lot of it is more relaxed.
I've heard some inkling from the Fairmont folks, too, that getting rid of the neckties and wearing jeans on Friday is still a struggle.
My point isn't that luxury can't be done here, it's that people expect it to look and feel a certain Austin way, separate from what you'd get in New York or Chicago or San Francisco, and sometimes it takes brands longer than you'd think to get the message.