NEW YORK | 218 West 35th St | 432 FT | 40 FLOORS

NYguy · #1 Posted **Mar 21, 2012, 3:55 PM**

http://therealdeal.com/blog/2012/03/...9-story-hotel/
Penn Station retail site close to adding 39-story hotel

215 W. 34th St

http://www.nypost.com/p/news/busines...wrA1fFNJARzK/1

Lois Weiss
March 20, 2012

Quote:

The owners of a hotel being developed on West 35th Street between Seventh and Eighth avenues with an entrance on West 34th Street are negotiating with at least five different companies to flag what will be a 200,000 square foot 39-story inn with 330 rooms. Designed by SRA Architecture & Engineering, the hotel will sit on a 35th Street parcel that was tied up by the MTA before the agency released it back to the ownership.

While waiting for the MTA, the group developed a four-story, 61,600-square-foot retail box on the 34th Street side of the parcel at 215 W. 34th St. That building is all filled up, with a 37,000-square-foot DSW that sprawls over several floors, a 7,500-square-foot ground-floor Joe Fresh and a 5,100-square-foot ground-floor Payless Shoe Source. Party City has also just subleased 11,865 square feet that was slated to become a Duane Reade. Winick Realty handled the subleasing while Matt Ogle of SRS Real Estate represented Party City in this deal.

The hotel will have use of the roof of the retail for a 10,000-square-foot lobby terrace. Along with a “name” gym, there will be banquet space and a restaurant, while a rooftop bar will cap the project.

“You partner with a great brand that has a strong reservations system, so it’s less speculative, and you are off to the races,” said Jared Epstein of Aurora Capital, who declined to name the brands. One hotel that is bouncing and yet to land in town is Richard Branson’s upstart Virgin Hotels, which has already opened in Chicago.

hunser · #2 Posted **Mar 21, 2012, 4:17 PM**

So many new hotels going up lately... I wonder for how long will this trend continue? Is there really such a big demand? And how is the vacancy (/occupancy) rate of the already existing hotels?

aquablue · #3 Posted **Mar 21, 2012, 4:25 PM**

Quote:

Originally Posted by hunser

So many new hotels going up lately... I wonder for how long will this trend continue? Is there really such a big demand? And how is the vacancy (/occupancy) rate of the already existing hotels?

There are a lot of hotel brand that NY doesn't yet have. Most of the hotels going up seem to be budget hotels. I'm sure there is room for more high end brands like Mandarin Oriental.

yankeesfan1000 · #4 Posted **Mar 21, 2012, 5:42 PM**

According to this, NYC hotels operated at 85.3% occupancy rate in 2011.

This really does not surprise me at all, it is remarkable how underdeveloped the area around Penn Station is. There's that awful corner on 34th and 8th with a Duane Reade, and a Burger King. Then that restaurant that overlooks MSG that's about two or three stories on the same block as 1 Penn Plaza. There's even a surface parking lot right off 8th on 31st across the street from the Garden.

I would imagine that this is just the first of a string of new buildings in that immediate area.

Arawooho · #5 Posted **Mar 21, 2012, 9:23 PM**

Quote:

Originally Posted by yankeesfan1000

According to this, NYC hotels operated at 85.3% occupancy rate in 2011.

This really does not surprise me at all, it is remarkable how underdeveloped the area around Penn Station is. There's that awful corner on 34th and 8th with a Duane Reade, and a Burger King. Then that restaurant that overlooks MSG that's about two or three stories on the same block as 1 Penn Plaza. There's even a surface parking lot right off 8th on 31st across the street from the Garden.

I would imagine that this is just the first of a string of new buildings in that immediate area.

Tell me about it, I live on 28th and 8 and I get to see that corner every day

NYguy · #6 Posted **Mar 22, 2012, 2:21 AM**

Quote:

Originally Posted by hunser

So many new hotels going up lately... I wonder for how long will this trend continue? Is there really such a big demand?

There is a demand as long as tourism continues to shoot up. And the hotels are not just going up in Manhattan either. Brooklyn and Queens are seeing a number of hotels go up as well.

babybackribs2314 · #7 Posted **Jul 16, 2013, 7:29 PM**

This will actually be a 40-story hotel; more pics at the update.

218 West 35th Street July 2013 Construction Update: New York YIMBY

Urbannizer · #8 Posted **Oct 6, 2013, 1:28 AM**

Construction Update: 218 West 35th Street - October 3rd

easy as pie · #9 Posted **Oct 6, 2013, 5:56 AM**

Quote:

Originally Posted by Urbannizer

live in sf

Hypothalamus · #10 Posted **Dec 19, 2013, 7:46 PM**

New York YIMBY:

Construction Update: 218 West 35th Street
BY: NIKOLAI FEDAK ON DECEMBER 19TH 2013 AT 11:30 AM

Quote:

The new hotel at 218 West 35th Street has topped-out; at 40 floors, it’s probably the tallest non-noticeable building under construction in Manhattan, with visibility restricted to 7th Avenue, adjacent to Penn Station. The developer is Cayre Investments and the architect is SRA; no hotel partner has been announced.

Besides topping-out, cladding has also made major progress. The facade looks fairly typical for an average, mid-range hotel – featuring character-deficient glass — but the building’s scale leaves it with a much larger impression than typical developments on adjacent streets. Nevertheless, in terms of neighborhood scale, the tower is lost.
......

Completion of 218 West 35th Street is expected next year, and the hotel will have 342 rooms.

sbarn · #11 Posted **Dec 19, 2013, 7:52 PM**

New York: Where a 40 story tower can rise with no one noticing...

On a more serious note, once again the street wall treatment sucks.

drumz0rz · #12 Posted **Dec 23, 2013, 9:11 PM**

40 stories in the middle of midtown, it looks like a baby buried in with the existing architecture.

Hypothalamus · #13 Posted **Jan 11, 2014, 1:40 AM**

As of January 5th, 2014...
Photo Credit: EastMillinocket @ WNY

http://imageshack.us/a/img801/219/jbt6.jpg

http://imageshack.us/a/img842/5741/czgz.jpg

More photos at WNY

Hypothalamus · #14 Posted **Jan 31, 2014, 1:48 AM**

As of January 25th, 2014...
Photo Credit: EastMillinocket @ WNY

NYC2ATX · #15 Posted **Jan 31, 2014, 7:40 AM**

I'm going to go out on a limb here. I don't hate it when these hotels don't meet the street wall, at least not like I might have used to. Let me explain. I stayed in one of them once, at the Holiday Inn on West 26th in Chelsea. Me and a friend rented a room one night during the Christmas season in 2012 for his birthday. Let me tell you, those little courtyard spaces out front are quite nice to have when you are a guest in that hotel. I went outside a few times to chill, smoke a cigarette, have a cup of coffee, whatever...and I was really happy it was there. So I guess I'm trying to say don't judge a budget chain hotel by it's architectural merit alone. Just my two cents.

Hypothalamus · #16 Posted **Mar 12, 2014, 11:54 PM**

As of March 8th, 2014...
Photo Credit: Tectonic

©Tectonic

Crawford · #17 Posted **Mar 13, 2014, 12:51 AM**

And there's a second hotel tower about to rise just to the west of this building, also with lobby on 35th Street and retail space on 34th Street.

ILNY · #18 Posted **Apr 14, 2014, 4:31 AM**

Hypothalamus · #19 Posted **Apr 17, 2014, 9:03 PM**

New York YIMBY:

Construction Update: 218 West 35th Street
BY: NIKOLAI FEDAK ON APRIL 17TH 2014 AT 12:30 PM

Quote:

[...]
Besides the tower’s topping-out, work has also continued on cladding; a rendering has finally surfaced on-site as well, giving a better look at what the finished product.

[...]
Even at 40 stories and 432 feet in height, 218 West 35th Street is completely invisible on the overall skyline; completion of the 342-room development is expected in January of next year.

Perklol · #20 Posted **Apr 18, 2014, 12:00 AM**

Not a bad looking budget hotel.