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Originally Posted by Acajack
The U.S. may be the biggest gridiron football market in the world, but time and time again (including the failed CFL stateside expansion) we have seen that most American football fans do not consider Canadian football/CFL football to be "real" football.
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The success of the Baltimore Colts/CFLers/Stallions is what helped lead to the Cleveland Browns becoming the Baltimore Ravens. Mind you, the Baltimore team was perfect at the time. They successfully filled the market in a football starved American city, and were embraced by the city of Baltimore. After the CFL chose not to continue with its short lived American expansion, reverting from 5 American teams to 2, the San Antonio Texans folded and the NFL moved into Baltimore forcing the team to look elsewhere (landing in Montreal).
Suffice to say, IF the NFL didn't move into Baltimore, I believe the Stallions would still be around today.
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I just think that the CFL should be more concentrated on those Canadians who are indifferent to its sport (and this is a huge untapped market, as there are millions of Canadians who have tuned out the CFL, even many who call themselves fans of gridiron football) rather than chase after converts in the U.S.
With a few exceptions (Saskatchewan and Quebec being the main ones), the CFL has little or no visibility or promotion outside of the cities that have clubs. Even in provinces with clubs like Ontario, as soon as you are 20 minutes away from the stadium, the CFL drops off the map. And that is not to mention Atlantic Canada...
Most pro sports leagues don't limit their promotional activities and visibility to cities with teams: they spread the word across the country. The three biggest American sports leagues have teams in less than 50% of the U.S. states, yet they are highly visible across the country. The entire country.
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I agree with you. The CFL doesn't market itself very well outside of the cities that have teams. However, the Calgary Stampeders market to everyone south of Red Deer, and the Eskimos have everyone north of Red Deer to market to. Both teams to a fairly good job of marketing themselves, even in seasons when they have not had much success on the field.
This may contradict what I've said about potential American expansion, or it may help support it. The Toronto Argonauts are the biggest disaster in the CFL at the moment, both on and off the field. On the field, they can't win. Off the field, they're poorly marketed. I think that the Argos need to hire whatever marketing firm the Maple Leafs hire because they know how to take a total loser and make them look like the prom king.
Football (Canadian or American) seems to be on the downward trend in Toronto. I understand that there are still seats left for the Buffalo Bills vs. New York Jets game tonight?