I guess just people sharing it on facebook/twitter?? The video is one day old and has 106,000 views! So basically everyone in the city has watched it
I think it was 99.1 that had a contest to name the storm and they decided on "Frankie's Blizzard". He must be excited They should have hired him to do live weather updates!! Another favourite entry of mine was some man who called in and said, "I think we should name the storm Judy after my ex-wife, because it is mean, nasty and big around!"