Quote:
There are no mass arrivals of Portland and San Francisco expatriates in skinny jeans and vintage dresses stepping off planes at Bush International Airport. We attract engineers from Midwestern state schools and school teachers from Florida—people who want to make a good income, and maybe get married, buy a house, and have a couple of kids. But that’s not enough. We don’t want to just be safe, and rich, and comfortable. We want to be cool...
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I think I have it figured out.
People want to move to a place that maximizes their opportunities; economic and personal.
People we often consider "cool" are usually a rare combination of the personality trait of work hard play hard and highly energetic, AND are uniquely privileged. They were lucky and took the initiative to take advantage of opportunities. Stuff relating to creativity, entreprenuership, is the hallmark of these people. The real reason why live music and art correlates to successful talented people's living preferences is because these people are the ones making that stuff.
Most people are in the other group, which is more boring but also human. The group we should care about because it is almost guaranteed we are a member of it.
Cities like Seattle are very enabling of the former group at the expense of the latter group, for reasons that are less about being cool and more about having lots of money and institutions which may be in fact very staid and conservative; combined with the fun opportunities that come from being a great natural setting on a coast/mountains and a socially relaxed culture.
Just by virtue of aspiring to have such a life, a lot of people call this "cool"...
But Cities like Houston are far more enabling of the second group because they are accessible due to a lower cost of living. The surplus that comes from a lot of middle class people having actual disposable income tends to lead to good things of a different sort...
Richard Florida is wrong, reality is the reverse of his theories.
BUT
Boring people still want to maximize how nice their home is. The stuff about attracting the creative class is just a necessary ruse to fool the more naysayers into letting us have nice public amenities like bike trails and push for a more tolerant type of community. The old "its for the greater good" mentality is dead, here in Texas especially, it really is has to be for some make-believe economic development for anything good to happen.
As far as "cool" people and their wants, what are they really? I think we label rich hipster tech types as liberal and forward because of their stereotypically naive and intentionally contrarian views. If you peel back the skin most of them are actually just snotty fake libertarians. Over time I don't think their influence will be positive on the cities they have chosen to call home.