Plus wtf is up with the parts of the building that look like architect make a 1ft error when they made their drawings
https://www.google.ca/maps/@43.65470...7i13312!8i6656
Why does the 3rd floor window below the step-back extend 1 ft past the end of the 4th/5th floor portion of the building?
And this looks super awkward too, one half of the building is 1ft taller than the other half?
https://www.google.ca/maps/@43.65439...7i13312!8i6656
This is pretty basic stuff, you don't need to hire an starchitect to avoid these kinds of mistakes and you don't need to spend millions on ornate stone masonry to achieve a significantly better result either. Sometimes developers mess up, and they either learn from their mistakes or go out of business.
I would say that in a city that has a relatively strong culture of small scale development, this kind of failure is relatively uncommon and most new buildings will not look that cheap and out of proportion.
I do think cultivating a culture of small scale development will help. Many of the current builders were previously sprawl developers and are new to building infill, some might be new to building anything, period. I think as developers get more experienced and competition increases, the quality will improve. Even though it is small scale, there are still things that developers can do to benefit from economies of scale.
First of all, many cities have standard lot sizes, so once you've done your first development, you can recycle your designs, maybe tweak them a little, and do another very similar development on a second property elsewhere in the city. You can even scale it up and build many similar properties throughout the city. In a city with hundreds of thousands of buildings, if there's a few dozen that are identical, that's not going to result in a cookie cutter look because you're still going to have to pass thousands of different looking buildings before finding a clone. I'm sure that this kind of stuff was taking place in the past. You could even build many identical/similar buildings concurrently.
You could also do something along the lines of an "online architecture catalogue". Aspiring architects could upload designs to a website, developers could browse designs on the website, and then purchase designs they like.
I think the biggest advantage big developers have in terms of economies of scale is pushing their development through the regulatory process, and parking requirements (how do you fit a parking structure on a 3000 sf lot?).