nice score for calgary
7 For All Mankind to open first Canadian store in Calgary's Chinook Centre
BY MARIO TONEGUZZI, CALGARY HERALD
CALGARY — Another high-profile American retailer will open a new location at Chinook Centre.
The popular shopping centre in southwest Calgary will be home for 7 For All Mankind beginning March 9 as the Los Angeles-based premium denim-lifestyle brand aggressively expands with its first fully-owned stores in Canada.
The brand has been available in Canada since 2003 through high-end department stores including Holt Renfrew, Harry Rosen and Simons. But the company said it made a decision to focus on a "direct to consumer strategy due to the Canadian consumers' increasing demand" and "the strong, resilient buoyancy of the Canadian market."
It is planning to open 10 to 15 stores in mall locations within the next five years. Currently the brand operates 119 stores worldwide.
"The new Canadian stores will feature design characteristics similar to other 7 For All Mankind retail locations but will also uphold a regional feel," it said in a news release. "7 For All Mankind will offer shoppers a broad assortment of the brand's collection for men and women including denim, sportswear, and eyewear."
The company was founded in 2000.
Darryl Schmidt, vice-president of leasing at Cadillac Fairview Corp. Ltd., said the American retailer's decision to make Calgary the launching point for Canada was primarily driven by two factors.
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