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Originally Posted by wakamesalad
That's because Sears is a family name. As is Chrysler, and Trump and John Hancock. Buildings sound more human when they are named after people.
Salesforce is blatantly and unapologetically a corporate name. Doesn't trickle easily off the tongue. I really dislike the name.
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Putting Donald Trump, a current "celebrity"/flashy name brand guy, in the same boat as large multinational corporations named after guys who lived a century or more ago is not an equivalent premise.
The name Salesforce has more in common with Sears or Chrysler or John Hancock (a company named after a deceased man, though a guy much more thought of as a human being than Walter Chrysler or Richard Sears, the two being almost forgotten as the companies that took on their names retain the sole identity of Sears and Chrysler, not the men themselves).
Anyway, I digress. I agree with you that Salesforce doesn't roll off the tongue. Time and time again, many of us have already stated this. But to say this is a radical naming departure from other supertalls is a farce.
To say Trump is a "family name" like Sears is another. Trump is a personal, ego-based name brand du jour, and there is nothing wrong with that. But there are countless luxury condo towers that take on his name. Obviously not a sole (1-2) tall corporate symbol towers where something big/important is headquartered. There are 20 luxe residential/hotel towers around the world that are at least 500 ft high and are named after Donald Trump. There is 1 Sears Tower (technically 0 now) and 1 Chrysler Building. There are 2 John Hancock buildings and there will be 2 Salesforce buildings. There is a GE tower, a General Motors Building, a New York Times Tower, under construction is a 2nd Comcast tower. I could go on.
Would Google Tower sound better? LoL
Back to construction, I walked by tonight. There was Hertz rental equipment on site, and the larger of the caisson drills was dismantled, with a lot of additional smaller (Hertz) equipment scattered about.