Moncton area seeks to import 700 skilled American workers
Economic development group 3+ Corporation launches media campaign in the U.S. in bid to fill job vacancies
By David Bartlett, CBC News
Posted: Dec 02, 2016 12:26 PM AT
Last Updated: Dec 02, 2016 12:26 PM AT
The economic development corporation of Dieppe, Moncton and Riverview has launched a campaign to try and bring skilled workers from the United States to New Brunswick.
The 3+ Corporation hopes to attract Americans to fill 700 job vacancies in the Moncton region.
"We want to attract companies to settle here and we need to have enough skilled workers to ensure productivity. It's that simple," president and CEO Eric Mourant told Radio-Canada.
The campaign began on Dec. 1 and will run until March, with advertisements on social and traditional media.
The first ad shows the fictional
Uncle Sam with a Canadian flag in the background, with a message that reads: "Greater Moncton, New Brunswick, Wants You!"
It's directed at American citizens, but also expatriates of all nationalities, including Canadians currently working south of the border.
The vacant jobs are in the fields of trucking, information technology, health, business and financial services.
full article:
http://www.cbc.ca/news/canada/new-br...cans-1.3878129
I've heard rumours recently that a shortage of skilled workers was seriously impacting on expansion plans of a number of businesses in the area (like BMM Test Labs). I guess this new campaign by 3+ Corporation confirms this. I wonder how successful they will be?