Quote:
Originally Posted by Acajack
Bilingual even though it's in Moncton, not Dieppe.
Interestingly enough the same chain is opening or has opened in Ottawa with no bilingual signage...
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For what it's worth, the Cabela's (and BPS) in the NCR are (will be) in Kanata and not in Ottawa. This might make some difference in the exterior signage used at the stores since the western Ottawa suburbs are overwhelmingly anglophone.
Quote:
Originally Posted by OUIR@random
Even if Cabela's will be smaller than BPS, I think it might be more successful because lots of people around here love and know the brand. Some people I mentioned BPS to were not as aware of the brand or were completely unaware of...
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I suspect you may be right, at least initially. Cabela's is indeed more of a known quantity. This will inspire brand loyalty. On the other hand, there appear to be misconceptions about BPS. Once people figure out that BPS and Cabela's are very similar to each other, and in many ways in the same retail space as LL Bean, then you might see the playing field levelling off.
Moncton will indeed benefit from having both stores only a few km from each other. There will be synergy between the two which will promote comparison shopping and this will in turn lead to even more retail tourism. It's interesting to note that BPS and Cabela's will be neighbours in Kanata as well. Perhaps there is a method to both these retailers madness.......