Here's an article about the Brain Drain upstate
:
Upstate looks to plug its young brain drain
By Topher Sanders
Journal Staff
ITHACA — Upstate New York needs better marketing and a comprehensive employment database to attract and keep a young and talented work force, experts said Friday at Cornell University during a discussion of the “Brain Drain or Gain” issue in the region.
Upstate New York's weak population and labor force growth combined with a net outflow of college-educated people has raised concerns about a loss of qualified workers in the region.
Upstate New York had an out-migration rate of 13.4 percent from 1995 to 2000, a report by the Federal Reserve Bank of New York, Buffalo Branch, showed in August. Out-migration rates were higher in 25 states. The in-migration rate of 9.3 percent, shown in the same report, would be the lowest in the nation if Upstate New York were a state. The figures are based on the 2000 Census and include only the population aged 30-64 (age 25-60 at the time of the move) to eliminate college students who may have moved in and out of the region only to attend school, the report said.
Friday's discussion was sponsored by the Community and Rural Development Institute in the Department of Development Sociology at Cornell and featured economists and researchers.
Researchers asked large and small employers in the region what their potential employees found attractive or not attractive about Upstate New York.
Results of the survey indicated that Upstate New York needs better marketing to inform young people about the region's attributes and opportunities.
“The ‘I Love New York' campaign simply hasn't worked for Upstate, it's associated with New York City,” said Susan Christopherson, professor of city and regional planning at Cornell. “There needs to be something that is undertaken that is informed by the information that we have about what people are looking for here.”
One of Upstate New York's attributes noted by employers for attracting young people was the region's outdoor recreational opportunities, Christopher-son said. On the negative side, employers reported that the cities in Upstate New York are viewed as unattractive by young people.
“Amenities are important to young people, they like a vibrant, exciting urban life,” Christopherson said.
Ithaca Forward, an organization for young professionals in Ithaca, it is meant to help young professionals get better settled in Ithaca.
One of the organization's goals is to help direct young professionals to the many resources that exist in the community but are not well advertised to young professionals.
Investment in Upstate New York's urban areas, which Christopherson acknowledged was already taking place, would help make the area more attractive to young people.
Employers also told surveyors that young people wanted large scale housing developments similar to the kind found in southern states such as North Carolina and Virginia.
Creating a centralized source of Upstate Employment opportunities would help tell young people exactly what opportunities exist in the area, said Isabelle Andrews, project director for workforce intelligence at the New York State Association of Counties.
“It's all about jobs, what jobs are available, what are the wages, is there room for advancement,” Andrews said. “I think this is something that we haven't gotten right because we know that jobs are available. We're not doing a good job of letting people know what jobs are out there.”
Andrews' organization hosted a number of forums with new college graduates from Upstate New York to learn about their desires and concerns about employment.
Upstate fails to provide the professional and social networking opportunities that young people would like, Andrews said.
“It's about jobs and dates, let's be real,” Andrews said. “They want opportunities to socialize with their peers who have similar interest and education.”
Purchasing a home is an example of an issue often brought up by young professionals who would like more information on the process but don't know where to go, said Deb Mohlenhoff, chairwoman of Ithaca Forward.
“We're looking at ourselves as kind of a funnel to let people know what is going on in Tompkins County that young professionals should be accessing,” Mohlenhoff said. “And that model has worked well for us.”
cbsanders@ithacajournal.com
Originally published November 3, 2007