A couple of things to note regarding the United Way Building:
1) A tower? No, it's within the zoning overly, so nothing over 150 feet, which is essentially 15 stories. I'm not sure it's worthwhile to knock down an 8 story building to build 15. If it was 2 or 3 stories yes or if there was no zoning overlay and Pearl wanted to build something in the range of 20-30 stories, then again yes. In any case, it will be difficult to demolish this building because.....
2) Unless you read the article, you may be surprised that this forgettable building from the 70's is listed "on the Philadelphia’s register of historic buildings means city’s Historical Commission would have to approve any plans involving major alterations." Ugh. Really? WTF makes this building historical? Shit like this boggles my mind.
3) The historical designation is really problematic because the worst thing this building has going for it is its
lack of interaction with the street. The best thing Pearl could do is open up the ground floor to create retail space along the Parkway. Of course that would require major exterior alterations.
4) I agree it's a great location for a residential building but again, Pearl is severely limited by what it can do to this building's exterior. I don't see this building working as residential without some serious external renovations (a la the PMC's Franklin Plaza reskinning).