Be..... unemployed in this place
Be......impoverished in this place
Be......on the pogey in this place
Be......a second class citizen in this place because you're not bilingual
Be......unknown in this place because NB is the most anonymous province in Canada (proof that NB is anonymous can be found elsewhere on the licence plate as New Brunswick feels compelled to remind people that NB actually
is in Canada).
etc.
Currently, standard NB plates have no slogan:
I personally have a conservation plate like this one. It's not too bad.