^ The
CFL.ca article suggests that Shaw is the presenting sponsor of the Grey Cup which includes doing a "Road to the Grey Cup" TV show after Labour Day... not quite what I'd call presenting sponsor of the second half of the season.
A presenting sponsor for the Grey Cup was just a matter of time... interesting that it's Shaw, though, as opposed to a more typical beer/Tim Hortons/car manufacturer kind of sponsor.
I wonder what it means for the presentation of the Grey Cup? The league bigwigs are suggesting it will be a big deal.