D.C.’s new identity? A hub for transportation innovation
Emily Bastina, 25, left, and Jordan O'Connor, 25, commute to work via a Bridj bus from the pickup location on Independence Avenue in Capitol Hill to their workplaces on K Street in Northwest Washington. (ASTRID RIECKEN/For The Washington Post)
By Lori Aratani
June 21, 2015
Washington Post
"The white shuttle bus with the bright red seal on the door eases to a stop at a Metrobus shelter on P Street NW, just west of Dupont Circle. Today, the driver is picking up a passenger bound for Capitol Hill. Tomorrow, who knows?
That’s because this bus has no fixed stops. Instead, its next pickup will depend on billions of bits of data that will be analyzed and parsed to determine the optimum spot for picking up and dropping off the next set of commuters looking for a ride.
The new service is called Bridj. Founder Matt George chose the District as the second location of his fledgling app-based, pop-up bus service because it has all the qualities the entrepreneur was looking for: a compact footprint with multiple destination neighborhoods and a population willing to experiment — and in some cases pay a premium — to get where it needs to go..."
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