Quote:
Originally Posted by ethereal_reality
The same general area showing the Case Hotel and Examiner Building in 1955.
Below: The rooftop Case Hotel sign is absolutely huge.
The Examiner Bldg. can be seen on the left in this photo.
usc digital archive |
The shape of the rooftop sign, vis a vis the actual lettering, is a little odd, isn't it? I uncovered these, which show the structure of the signage as having an older origin:
USCDigArch http://digitallibrary.usc.edu/assets...arch/CHS-36024
February, 1932. Look at that massive sign -- do you see what it's doing? It has a star/rocket/firework, whatever, that shoots up from its left, makes an arc along the top, descends down to just above the lettering, and explodes into many (for lack of a better term) explody bursts! Obviously all done in hundreds of incandescent bulbs, probably of many varied colors. What I wouldn't give to go back and see
that.
(Captain Paul Chandler [l] and Louey Shuck [r] on the Chamber of Commerce rooftop.)
http://jpg1.lapl.org/00081/00081873.jpg