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Old Posted Apr 10, 2015, 8:53 PM
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Surf Air, the members-only airline, is poised for a growth spurt

Over the past two years, Surf Air has been one of the most innovative air service providers. It seems like it could be a very competitive service for people who have to travel frequently for business.

Surf Air, the members-only airline, is poised for a growth spurt

By ANDREA CHANG
Los Angeles Times
Apr. 10, 2015


Surf Air CEO Jeff Potter, investor William Woodward and Executive Chairman Sudhin Shahani next to one of the members-only airline's aircraft at Hawthorne Municipal Airport last month. (Genaro Molina, Los Angeles Times)

"Surf Air, the members-only start-up airline, is ready for a major expansion to four other California cities

Pay $1,750 a month. Fly as much as you want. Arrive a few minutes before takeoff. Park for free. Forget TSA security; you don't even need an ID to board. And then get comfortable — on this fast-rising California airline, every seat is both a window and an aisle.

Since its inaugural flight two years ago, Surf Air has grown to 1,400 members, with plenty more eager to sign up: The waiting list numbers 600.
The original business plan targeted businesspeople traveling between Southern California and Silicon Valley. Now the Santa Monica company is gearing up for a major expansion to four other California markets by October: Santa Rosa, Monterey, Sacramento and Palm Springs.

Surf Air hopes that with its entry into those cities, chosen because they are gateways or popular as weekend getaways, it will evolve from a business airline into one that includes personal lifestyle travel..."

http://www.latimes.com/business/la-f...ry.html#page=1
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