[Crawford]

For Manhattan standards, no, it isn't a prime area. But you could never build this in a prime area. Those areas are NIMBY-fied to death and are either landmarked or downzoned.

It's the same basic location as Extell's nearby tower, and Extell has prices starting at around $1.4 million for a one bedroom (and $13 million+ for the penthouse floors) so I imagine the developers will do quite well. But prices will never approach Billionaires Row, obviously.