I'm sure we've seen this 1940 picture of the May Co before, but it ties in with recent posts.
USC Digital Library
On the right is the Simon's, as mentioned by
Handsome Stranger. There's a better picture of that in
post #212. On the left is the building that became Geller's Theatre Workshop. I can't read the signage, but the text on the pylon seems to be three letters and then four, so going by the clipping I posted yesterday, I'm guessing it says "Ben Bard".
Detail of picture above.