Hover over the picture and the caption reads:
"Fireman James "Jimmy" Hassan and Chief Bahme next to the Chief's 1948 Buick."
From further down the article:
Fireman James (Jimmy) Hassan, assigned to Engine Company 27 "A," died from the collapse of a roof at a fire in the County at 7518 Santa Monica Blvd. on December 11, 1958.