[Hatman]

A Little Startup Called Cruise From The Socialcam, Twitch Founders Is Tackling Self-Driving Cars Too
http://techcrunch.com/2014/06/23/cruise/

Kyle Vogt, one of the founders behind Justin.tv, Socialcam and Twitch, is getting back to his undergraduate research roots in autonomous vehicles with a new self-driving car startup called Cruise. He’s recruited a team of engineers and roboticists from MIT.

The kicker here, though, is that Cruise isn’t making its own self-driving robotic cars in the way that Google has been approaching the space. Cruise has built a system that you can mount on an existing car and use to drive it down highways. It’s more than just standard cruise control, but it isn’t an entirely self-driving car, either.

[...]

ruise’s system has three components. There are sensor units that go on top of the car near the windshield and then there are actuators that control the steering and driving. There’s also a computer that goes in the trunk and takes up about one cubic foot of space.

When you drive onto a highway and merge into a lane, you’ll be able to hit a ‘Cruise’ button on your dashboard. The system will take control of the car’s steering, braking, and acceleration to keep you in your lane. But the system doesn’t take the place of a human driver, so you have to stay alert to make sure you’re following all traffic laws.

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