i happened upon this 1940s matchbook earlier this afternoon on ebay.
http://www.ebay.com/itm/VINC-MAUR-29...oAAOSwIbdZb6YS
There doesn't appear to be much online about 'Vinc Maur'.
I found
one reference:
https://books.google.com/books?id=q6...20maur&f=false
from this book
The Vinc Maur is now the 901 Bar.
(the #901 references the cross street, W. 29th) -you can see 2902 Figueroa on the building.
gsv
The 901 was established in 1947!!!
http://www.901bar.com/history.php
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