Berlin's 'poor but sexy' appeal turning city into European Silicon Valley - The Guardian
Rupert Neate in Berlin, Friday 3 January 2014 18.40 GMT
Quote:
A decade ago Berlin's mayor Klaus Wowereit tried to attract creative types to the city by declaring "Berlin ist arm, aber sexy" (poor but sexy).
It worked. The City's astonishingly low rents compared with other European capitals – a one-bed flat a short walk from Alexanderplatz in the centre of town can still be picked up for as little as €450-a-month (£373) – have helped draw arty people from across the world and made Berlin a major centre for artists, writers, musicians and, increasingly, technology and web entrepreneurs.
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Silvester Berlin 2010 - Marcel Berkmann - Flickr