The Beverly Wilshire Hotel located at 9500 Wilshire Blvd.
is at the southern terminus of Rodeo Drive.
USC archives
above: What I like about this photo is the sign on top.
I had no idea that there used to be a sign.
I worked at the Beverly Wilshire as a 'pool boy' when I was 20 years old.
The 1971 south tower addition (named the Beverly Wing) took the place of the Olympic sized pool and tennis courts.
The new pool was SO SMALL that I would be standing right in front of it, and guests would ask me where the pool was.
The tiny pool had a fountain, so most guests thought it was just that, a fountain.
It was very embarrassing telling them that this was indeed, the Beverly Wilshire pool.
unknown
above: Another view of the long lost sign.
below: The very tiny pool with the fountain in the middle..
below: A brief history of the Beverly Wilshire.
http://www.ehow.com/about_5040257_hi...ire-hotel.html