Thread: Heinz 57 Hunt
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Old Posted Jan 30, 2014, 1:28 AM
マイルズ マイルズ is offline
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Join Date: Jan 2012
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Heinz 57 Hunt

Hi there,

I was wondering if anyone knew the hill shown in this photo.



1946 Press Photo Heinz 57 Giant Sign Overlooking San Francisco Bay|Historic Images|http://www.ebay.ca/itm/1946-Press-Ph...-/390490160327

Perhaps anyone on this forum would be nice enough to identify this hill/cliff located along the San Francisco Bay. Supposedly it is in view from trains that would pass by and notice the huge "57" marked on the hill.

Here's a link to an article featuring another photo, from Printer's Ink Monthly 1919

http://bit.ly/Lqn7kq



Quote:
Aside from the painted signboards and cut out 57's along the main railroad lines are to be found these giant numerals built of concrete into the faces of hills and mountains. Horseshoe Curve on the Pennsylvania wouldn't seem like Horseshoe Curve without the Heinz contribution to the scenery. There is the 57 mountain at Salt Lake City (Helper, Utah?) The King's Highway of California picks its way among mountainous 57s. Most spectacular of these is a ground sign with 125 foot figures Illuminated with powerful flood lights. (Baldwin Hills 57) It glistens out through the night to be read by automobilists and patrons of the railroads and interurban car lines. It was out there in California that a man was found who did not know the significance of the number. The home office received a letter from a gentleman who wrote that while riding in a dining car his wife asked the colored waiter the meaning of the 57 on the side of a mountain. "Ah don't know Ma am he confessed, "but Ah think they's numbering the hills along this road!"

A Priceless Trademark Found on the "L" (Elevated Rail). Ohliger, C.F. 1919. Printers' Ink Monthly. N.W. Ayer & Son. Pg. 57.www.bit.ly/Lqn7kq

Please and Thank You for your Help!
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