^I like the design, but it better engage to the street (Both Univeristy and Mill Ave). Place retail and service frontage on both streets, and maybe student housing somewhere.
It looks conceptual, but it might be real. On ASU's website, the section that talks about Michael Crow's the New American University, the Will Bruder design is showcased on there, so this might be real.
http://www.asu.edu/president/newamericanuniversity/