I was very surprised to find this article written about the Heinz 57 Sign in Los Angeles!
When Big Numbers Roamed the Hills of Los Angeles. D.J. Waldie. KCET. March 4th, 2014.
http://www.kcet.org/updaily/socal_fo...s-angeles.html
Quote:
Los Angeles has always been smitten with outdoor advertising, thanks to its motorized population, fair weather, and wide open spaces. Blocks of empty lots fronting boulevards in the 1920s and 1930s, for example, were nearly walled off by enormous billboards placed at drivers' eye level.
But billboards were beat for dramatic size as early as 1916 by advertisements for ketchup and pickles. On a slope in the Baldwin Hills, where Moynier Lane (now La Cienega Boulevard) curved among oil wells, and on another prominent slope near Culver City, "57" in giant concrete numbers reminded both motorists and Pacific Electric passengers to stock up on Heinz's 57 varieties of condiments.
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Looks like someone was interested in my thread!
