[ssiguy]

Technically the change happened in 1980 but it wasn't until the mid-90s except for finance which changed over by 1980 at the latest as the major banks all fled to Toronto in the 1970s. The kick in the teeth for Montrealer's was when the major Bank of Montreal moved it's headquarters to Toronto.

Up until the mid-90s the view was always that Toronto was the place to make your money and Montreal was the place to spend it. Montreal seemed to have all the fun while Toronto did all the work. Since then however Toronto became more than just a financial centre but a cultural and international one as well. Now Toronto is the nation's cultural mecca and it's perennial inferiority complex when comparing itself to Montreal is gone.

Toronto {or as Montrealers once called it, Boronto} which was the bud of jokes by Montrealers has shed it's dowdy little image and so much so Montrealer will often go to Toronto for a fun weekend. Despite the still existing rivalry, you will find few Montrealers who generally don't love Toronto.