Quote:
Originally Posted by ethereal_reality
 Thanks for answering my question Noircitydame. So there was no connection between the two.
I didn't know 'Red Cross Shoes' became 'Gold Cross Shoes' during WWII.
Did they revert back to 'Red Cross Shoes' after the war? I ask because the photograph I posted is dated 1950s in the USC archives.
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They seem to have gone back to the Red Cross name after 1949, but the ads carried language clarifying that they were absolutely, positively
not affiliated with the American Red Cross.
LA Times Feb 1950.
The Hollywood retailer for Red Cross (and Gold Cross during the war) was Ferguson's at 6374 Hollywod Blvd. It was in the Classical-style building next to the streamliner at Hollywood & Cahuenga. We've seen this picture on NLA before but were focussed on other things:
Hollywood & Cahuenga c. Dec 1937 (LAPL, Herman Schultheis)