A more in depth look at the Hilton Canopy Hotel from an article in the Ithaca Voice:
1 — Construction coming soon on Canopy Hotel in Ithaca
We’re learning more about a new hotel slated for downtown Ithaca, a Hilton brand called “canopy Hotel.”
The 74,500 sq ft hotel includes a small restaurant space of 2,000 sq ft on the first floor, as well as standard hotel amenities like a small meeting room and a gym. The $19 million project hopes to start construction this spring.
I think we’re up to version 7 now, but the differences in the proposed “canopy Hotel” are now so subtle that you’d have to be looking hard to spot the changes. The entrance facade is virtually the same, but the mechanical penthouse has been updated to better blend in the rest of the structure, and a couple of stylized wall inserts have been planted into the northwest wall to give the 7-story, 123-room hotel a little visual interest.
More renders here, a geotechnical report here, a new cover letter here, and traffic study materials here and here. Thank goodness a lot of this work has gone paperless.
According to the documents, the new “canopy Hotel” brand by Hilton:
“…is marketed towards the millennial generation (those born between 1980 and the mid-2000s), however, is relevant for the older generation of hotel guests. Each canopy Hotel is designed to incorporate the essence of its local surroundings and neighborhood feel; such as offering a local welcome gift and evening tastings of local food, beers, wines, and spirits to providing local fitness and recreation options in terms of jogging and bicycle routes (bicycles will be available for rent).”
Yes, ‘canopy’ is meant to be lower-case and ‘Hotel’ is capitalized. I’m sure the brand creators thought that was hip and edgy. Yet another reason why I would never be a good marketer.
Here are a series of images from the project:
Here's the link to the article (some other info included):
http://ithacavoice.com/2015/01/const...-start-spring/